Web Services SIG: The Role of the Services-Oriented Client



  • in a True User-Centric Business Application



    The Role of the Services-Oriented Client in a True User-Centric Business Application

    Problem Statement:

    In traditional Rich Internet Applications, the term “Rich” applies mostly to the expressiveness of the user interface, and not much to the way the data flows between the tiers of the application. You are still dealing with a client pull model. In many cases, this model can negatively impact the quality of the overall experience because the fluidity of the user interface is constrained by the fluidity and the availability of data.

    One problem is that the browser is not good at listening for events initiated by server processes or by other clients: the browser lacks support for messaging. In this session, we will demonstrate an architecture that extends existing Enterprise messaging solutions (such as JMS) to enable publish/subscribe messaging in Rich Internet Applications.

    Another hurdle in traditional Rich Internet Applications is that the persistence process between the client-tier and the middle-tier is tedious and error prone. This session will explore how a Data Oriented approach built on top of SOA can be used to automate the synchronization process between the client-tier and the middle-tier.

    Solution Overview:

    This session will provide a glimpse into the future of the web, and demonstrates “Data-Rich” Internet Applications; applications that are not only rich in terms of the user interface, but also in terms of how the data flows between tiers.

    Learn how to leverage your service oriented architecture to extend your infrastructure and deliver Rich Internet Applications within the enterprise or across the web. This next generation of applications takes advantage of a service oriented client to deliver the richness and responsiveness of client/server, the cross-platform reach of the browser, and the transformative properties of SOA. See how organizations are doing this today, and how you can deliver great experiences from Rich Internet Applications to your organization.

    About the Presenter

    Todd Hay, Director of Platform Marketing, Adobe

    As director of platform marketing, Todd Hay leads the marketing effort for Adobe’s next-generation platform – based on the company’s ubiquitous Flash and PDF technologies – for developing and deploying rich Internet applications. Hay’s responsibilities include defining market requirements, evangelizing Adobe’s technology vision and driving the technical development of the platform. In this role Hay addresses a broad range of constituencies, including enterprise developers, customers, strategic partners, and open-source communities.

    Previously, Hay served as a vice president of marketing at privately held WebV2, a start-up focused on the business process management market. Prior to WebV2, Hay was vice president of marketing at Knowmadic, a privately held integration software firm. Before coming to Knowmadic, Hay was general manager and senior director of security products at BEA Systems, Inc. With the charter of identifying new business opportunities, Hay launched BEA’s enterprise security business to drive new revenue and diversify the company’s product line.

    In 1999, Hay helped launch Bowstreet, a pioneering firm in the development of Web services, where he held a several senior management positions, including chief Web services architect. One of four inventors of Bowstreet’s core platform technology, Hay played a key role in developing the company’s product management organization, creating sales and marketing strategies, and initiating new standards for Web services.

    Hay holds a master’s degree in business administration from Northeastern University.


    Event Logistics


    eBay's Silicon Valley Conference Center
    2161 North First Street
    San Jose, CA 95131

    101 From San Francisco:

    • Take the US-101 SOUTH
    • Take the BROKAW ROAD/FIRST STREET exit - go 0.3 mi
    • Turn on E BROKAW RD - go 0.2 mi
    • Turn on N 1ST ST - go 0.5 mi
    • Make a U-turn at ,GUADALUPE PKY onto N 1ST ST - go 0.2 mi
    • Arrive at 2161 N 1ST ST, SAN JOSE

    101 From San Jose:

    • Take the US-101 NORTH
    • Take the BROKAW ROAD/FIRST STREET exit - go 0.4 mi
    • Turn on E BROKAW RD - go 0.1 mi
    • Turn on N 1ST ST - go 0.5 mi
    • Make a U-turn at ,GUADALUPE PKY onto N 1ST ST - go 0.2 mi
    • Arrive at 2161 N 1ST ST, SAN JOSE


    6:30 - 7:00 p.m. Registration / Networking / Refreshments / Pizza
    7:00 - 9:00 p.m. Presentations and Discussion


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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