WS SIG: Integration OnDemand - A Business Overview



  • User Experience On Demand: Enabling Software as a Service with Service-Oriented Architectures

    PLEASE NOTE: Date change, this month only.



    Ron Palmeri, Executive Vice President, Product and Corporate Development, Grand Central

    Bill Appleton, President, DreamFactory Software, Inc.


    Presentation Overviews

    Integration OnDemand - A Business Overview

    According to Zapthink, over 70% of today's IT budgets are dedicated to solving their biggest headache - integration. And yet, Forrester says that less than 35% of integration projects come in on time and on budget. Grand Central's new model dramatically reduces this problem. With integration-as-a-service, organizations can be up and running in days or weeks - not months - without the risk and investment of expensive hardware, software, staffing, or maintenance fees.


    User Experience On Demand: Enabling Software as a Service with Service-Oriented Architectures

    Bill will demonstrate how to rapidly construct enterprise software applications with the latest Service-Oriented Architectures available from Grand Central Communications,, and others. Web services are consumed and integrated directly in a web browser, enabling a powerful new class of business software solutions, all without the need to install any server software. This standards-based approach streamlines design, enhances user experience, reduces network traffic, and dramatically lowers development costs.


    About the Presenters

    Ron Palmeri

    Prior to Grand Central Communications, Ron assisted several entrepreneurs in their early stage as an initial investor and advisor. Before that, Ron was Vice President of business development for Oblix, a Silicon Valley-based e-business infrastructure software firm named to the UPSIDE Hot 100 private companies in 2000. Ron built key industry alliances, which included Cisco, Microsoft, IBM, Intel, Novell, Sun/Netscape, Oracle, Siemens and KPMG, and he secured strategic investments from Cisco and Siemens.

    Prior to his work with Oblix, Ron was Vice President of strategic relations for Novell where he developed high profile partnerships, which were credited with turning around Novell. Ron was also General Manager of the Business Internet Services division and held business development and sales positions at Novell as well as at NYNEX.

    Ron received his B.A. from Middlebury College and attended Institut d'Etudes Politique in Paris towards that degree.


    Bill Appleton

    Bill is one of the world's leading experts on service-oriented architectures, rich media authoring tools, and user interface development environments. He has written over 2 dozen commercial software publications including the ground breaking multimedia authoring tool SuperCard and the world wide number one best-selling CD-ROM Titanic: Adventure out of Time. As CTO of Messagebay, his ActiveX control work was downloaded over 75 million times. He previously served as President of the CD-ROM publishing company CyberFlix, and has worked closely with Disney, Paramount, Viacom and Bandai to build creative vehicles for content development. Many leading computer publications and mainstream magazines have featured Bill's work, including People, Newsweek, and US News and World Report.


    Event Logistics

    PLEASE NOTE: Date change, this month only.



    Microsoft Main Campus

    1065 La Avenida, Bldg. 1

    Mountain View, CA


    6:30-7:00pm registration/networking/refreshments/pizza

    7:00-9:00pm presentations and discussion



    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required