Semantic Web SIG: Money's Semantics?



  • Title: Money's Semantics?

    Continuing on the topic of our last event – emerging semantic online ad platform, this semantic web SIG event will be focused on the broader market where semantic technology can potentially deliver kill apps. We will have a panel of company executives and a venture capitalist to present and discuss business and market opportunities in online advertising, marketing, consumer voice or sentiment, and market intelligence. The panel will give the audience a broader view of how these exciting markets are currently being addressed by various technologies. Many VC investments have been given to startups in these hot areas. So, bring your questions and join us in the panel discussion on November 5th.


    1. Tim Musgrove, CEO of TextDigger, will present their semantic analysis technology for optimizing online marketing. (30min)
    2. Craig Norris, CEO of Attensity, will overview their text analytics solutions for understanding customer voice and market intelligence. (10min)
    3. Heidi Carson, Vice President from Adify, will present their online advertising platform, focusing on current opportunities and challenges in the online advertising space. (10min)
    4. Sergio Monsalve, Principal from Norwest Venture Partners, will highlight the current investment climate concerning applications of NLP and semantic technologies in the online advertising and web intelligence markets. (10min)

    Panel discussion with all speakers will be followed, which is open to the audience's question and moderated by AJ Chen. (60 min)

    Speaker Bios

    Tim Musgrove, Founder & CEO, TextDigger, Inc.

    Tim Musgrove is the Founder & CEO of TextDigger, Inc., a Silicon Valley startup providing website owners with semantic profiling services designed to enhance their content aggregation and increase the findability of webpages. The TextDigger team came out of CNET Networks, where Tim was the Senior Research Fellow for Artificial Intelligence. At CNET his team developed patented linguistic technologies which today are used to auto-generate thousands of natural language texts posted on CNET's award winning websites. Tim's background areas of ontology, philosophy of language, and cognitive semantics are significantly visible in his development projects at TextDigger.

    Craig D. Norris, Chief Executive Officer, Attensity Corporation

    Craig is a high technology industry veteran with over 20 years of front line experience leading profitable organizations in the areas of strategy, operations and sales. He currently leads Attensity as the CEO and has served as chairman, CEO or COO of both private and public organizations, including Ion Systems, Workexchange Technologies and Craig has successfully navigated start-ups and early stage companies to IPO's and other significant funding events, and has been continuously engaged with the completion of major sales to Fortune 500 organizations. Craig also brings to Attensity a strong management consulting and systems integration background, having been a regional vice president for leading international consulting firm CAP Gemini.

    Heidi Carson, Vice President for Product Management, Adify

    Heidi Carson comes to Adify from Presto, where she helped develop the company's first product, a digital communications service and device for families. Prior to Presto, she launched PayPal Germany, the company's first non-English service. Heidi also led Knowledge Services at SEVEN Networks, which she developed and delivered to wireless operators around the globe. Heidi began her career as one of the first employees at Flycast Network, where she served as Director of Product Management. Heidi holds an M.S. in Electrical Engineering from Stanford University and an ScB in the same field from Brown University.

    Sergio Monsalve, Principal, Norwest Venture Partners

    Sergio brings to NVP over 12 years of operational experience in marketing, product management, business development, sales and finance from a wide range of business and consumer technology companies. Sergio is focused on investments in the consumer internet, media and software sectors. His current investments and board seats include Adzilla, Center'd and myYearbook.  Prior to NVP, Sergio was Vice President of Product Marketing at Photobucket, which was successfully sold to News Corp in May for a reported $300 Million. At Photobucket, Sergio drove product marketing, public awareness and user experience, which helped accelerate Photobucket's growth to more than 40 million unique visitors per month.

    Prior to Photobucket, Sergio was Director of New Ventures at eBay, Inc. where he pioneered and led eBay's digital goods marketplace and its user generated content efforts worldwide. Prior to that, Sergio was General Manager of the consumer electronics marketplace at eBay, which he grew from $150 million to over $500 million in gross merchandise sales in less than three years. Prior to eBay, Sergio was the co-founder and led sales and marketing at Cymerc from inception to more than $15 million in revenue.

    Sergio holds an MBA from Harvard BusinessSchool and a Bachelor of Science Degree in Industrial Engineering from Stanford University



      Registration / Networking / Refreshments / Pizza


      Presentations from panelists.


      Panel Discussion.


    $15 at the door for non-SDForum members

    No charge for SDForum members

    No pre-registration required