Search SIG: Search Intent Marketing



  • Adchemy believes strongly that a new era of growth in paid search marketing is on the horizon. The key to this evolution is a quantum leap in the creation of highly relevant search advertising experiences. Adchemy has developed a new approach for paid search marketing called Search Intent Marketing, which is complementary to existing bid management and campaign management tools.

     Search Intent Marketing allows the advertiser to organize campaigns, including keyword selection, ad groups, ad copy, and landing pages around areas of consumer intent and create highly targeted content. This intent orientation delivers highly relevant experiences that most closely match the advertiser’s offerings with what the consumer is looking for. The result is higher search campaign ROI from dramatically improved click through and conversion rates.
    Adchemy's Anurag Wadehra, Senior Vice President, Product and Marketing, will present and discuss.
    Anurag is a seasoned business executive with experience in marketing, product management and new product launches at both enterprise software companies and the major brand advertisers. He recently led marketing and product management at Siperian, a data integration company targeting Fortune 500 companies. Anurag founded and served as CEO of Chingari, a software company that manages consumer feedback; and he has held product management positions at supply chain software firm i2 Technologies. Anurag also worked for many years as brand manager at Procter & Gamble and Kraft Foods.
    Anurag holds an MBA from the University of Chicago and bachelor’s degree in electrical engineering from the Indian Institute of Technology, Delhi

    Cubberley Community Center
    4000 Middlefield Rd., RM H-1
    Palo Alto, CA

    $15 at the door for non-SDForum members
    No charge for SDForum members

    Search SIG  


    The now well established Search SIG Agenda format will be used:

    6:30-7:00pm - Registration / Food & Drink

    7:00–7:05pm - A few words about the Search SIG

    7:00-9:00 pm - Program