Venture Finance SIG: Pre VC Startup Issues: Starting up right in 2006



  • Formation Issues, Friends/Family Rounds and Team Building

    Pre-registration is now unavailable. Please register at the door.


    Presentation Overview


    You are planning on launching a venture, you have a great idea and your friends wants to give you some money to pursue it - now what. Come listen to recent entrepreneurs and seasoned advisors, investors and legal experts talk about what every entrepreneur should know or at least consider when launching a new venture in 2006.

    Issues we will cover:

    • Choosing the corporate structure and why
    • Allotting founder shares and under what terms
    • The new landscape of Stock Option Plans in 2006
    • Creating the friends and family financing round - Convertible Notes? Preferred Stock? Terms? Does it matter?
    • What team members are necessary at launch and why?
    • What killer formation issues to avoid being unfundable by VCs and professional investors


    - Alex Lloyd, Venture Partner, Rustic Canyon Ventures
    - Chuck Boggs, Principal, Paladin Venture Development
    - John Barnhill, Pie Digital Technologies
    -Mr. John C. Wilson, Jr., President of Wilson Associates
    - Sean Byrnes - SVB Technologies


    - Tom Cervantez, Partner, Davis Wright Tremaine LLP


    Panel and Moderator Bios

    Alex Lloyd, Venture Partner, Rustic Canyon Partners

    Alexander Lloyd joined Rustic Canyon as a Venture Partner in 2003. Before joining Rustic Canyon, Alexander was founding partner of Accelerator Venture Partners, a San Francisco-based partnership that invests in and consults with early stage technology companies. Alexander has made investments in a broad range of technology startups including Cloudmark, N8 Systems, Siren Systems, Vykor, and He's also a Board of Directors observer for Loop Net, Merchant Circle, MobilePlay, and Practice Technologies Inc.

    Prior to founding Accelerator Venture Partners, Alexander was the Business Development Manager in Microsoft's Silicon Valley office responsible for Microsoft's relationships with the West Coast venture capital community. Alexander has also worked as a Product Manager in SGI’s workstation division and has held marketing positions at Activision and Apple Computer. Alexander began his career at Goldman Sachs, where he spent three years as a financial analyst.

    Alexander received a BA in International Relations from the University of Pennsylvania and an MBA in Entrepreneurial Management from The Wharton School. He is also on the board of SF Camerawork and was appointed to the San Francisco Art Commission by Mayor Gavin Newsom.

    Charles "Chuck" Boggs, Palidin Venture Development

    Chuck works with early stage high technology clients to develop and execute funding campaigns, recruit senior executives and establish early customer and strategic relationships. Mr. Boggs is a co-founder of Centegy Corporation an Internet Business Solutions provider focused on the Supply Chain Management market. Previously, as Vice President of NovaLink USA, he sold, designed and managed the development of more than 60 Website projects for clients; American Express Travel Services, Harvard’s Deaconess Medical Center, Digital Equipment Corporation, Liberty Mutual Insurance, Meissner & Wurst GMBH, Norton Corporation and Silicon Valley Bank. Mr. Boggs is Chairman of the Golden Gate Angels Membership Committee, an Advisor to the Silicon Valley World Internet Center, and a member of the NeuSoft USA Advisory Board.

    John Barnhill, Chairman and CEO, Pie Digital, Inc.

    Barnhill started his 28 year career as an IBM Mainframe JCL programmer. He then worked for Wang Labs, Quantel, and Xerox, then went on to consult IBM, DEC, and EPRI. While completing an MBA, Barnhill helped to develop DHL’s TCP/IP network into 213 countries, managed electronic messaging services, and went on to deploy a private Web before the commercial debut of the Internet. In 1994 he founded Silicon Reef, an early Web communications and technology integrations company servicing primarily the Fortune 500 in North America, Australia, and the United Kingdom which was repeatedly recognized in the top 10 of its business category (1996, 1997 & 1998, Internet Computing Magazine, InfoWorld, and Interactive Week.).

    Sean Brynes, CEO of SVB Technologies

    Sean Brynes is a seasoned entrepreneur and founder of SVB Technologies, Inc. SVB Technologies is a new venture pursuing next generation mobile services based in San Francisco, CA. The first product from SVB Technologies is flurrymail (, providing simple access to a user’s personal e-mail accounts and news from their mobile phone. flurrymail brings the mobile professional user experience to retail consumers.

    Mr. John C. Wilson, Jr., President of Wilson Associates

    Mr. John C. Wilson, Jr., President of Wilson Associates, earned his BS degree in economics and his MBA degree in business finance from the University of California at Berkeley. Mr. Wilson then earned his CPA certificate while employed at Deloitte & Touche. Mr. Wilson worked as an investment banker for Morgan Stanley Dean Witter from 1967 to 1977, organizing mergers and acquisitions, private placements of debt and equity securities, and initial public offerings. In 1977, Mr. Wilson advised on the merger of Utah International with General Electric. Upon leaving Morgan Stanley Dean Witter, Mr. Wilson became chief financial officer at CP National and Pacific Lumber Company, both New York Stock Exchange listed companies. In 1980, Mr. Wilson became president of Pandick Press, a financial printer to the securities industry. Sales grew from $3.0 million to $13.0 million in two years. In 1984, Mr. Wilson returned to the securities industry and was managing director for Robert C. Brown & Co., a pension fund money management firm, and Birr Wilson & Company, an underwriter of debt and equity securities. In 1989, Mr. Wilson formed Wilson Associates, an independent valuation firm catering to the needs of corporations and individuals, with a primary focus on valuations services for the legal profession, venture capital firms, accountants who have a conflict of interest, and former clients who change employers in the areas of 409A valuations, buy-ins/buy-outs, cheap stock issues, fairness opinions and purchase price allocations.

    Tom Cervantez, Partner, Davis Wright Tremaine LLP and founder, Golden Gate Angels

    Tom Cervantez is a Corporate Partner with Davis Wright Tremaine LLP in San Francisco and the founder of the Golden Gate Angels. Tom has over 15 years experience working in the securities and finance field, with a focus on helping emerging growth companies, venture funds, and software and hardware computer companies navigate issues concerning securities, capital structure planning, private placements, mergers and acquisitions, venture financing and licensing transactions. Tom has also participated at an operating level at several companies, including a venture fund, boutique investment bank and an ISP. Tom's most recent venture was the formation of Britton Silberman & Cervantez LLP, which was acquired by Thelen Reid & Priest LLP in June of 2000. Tom is also an active angel investor in the computer, communications and networking sectors. Tom holds a Bachelor's in Business Administration, magna cum laude, from Loyola Marymount University, a JD from Harvard Law School and a MBA from Harvard Business School.


    Event Logistics


    DLA Piper Rudnick Gray Cary LLP.
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.

    6:30 p.m. - 7:00 p.m. Registration / Networking / Refreshments
    7:00p.m.-8:30 p.m. Panel discussion and Pitch Session (starts promptly at 7:00pm)

    $20 SDForum members
    $30 Non-SDForum members

    Pre-registration is now unavailable. Please register at the door.

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