Venture Finance SIG: Funding Challenges for Software Startups



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    Note: New Location - SVB in Palo Alto.

    Funding Challenges for Software Startups:

    Come meet three Bay Area Founders/CEOs in the enterprise software sector who have recently raised a new round of financing. All three companies have raised a Seed/Series A round within the past 60 days.  In addition, all the panelists are first time founders of a tech startup. The discussion will largely be driven by the audience. Some of the topics/questions we will discuss include, length of fundraising process, how they met their investors, any challenges incurred during the process, stage of product when they raised the round, attracting key team members, will they need to raise more money, did they an initial raise a friend/family round, etc.   Given that all three companies are either in the mobile and/or enterprise sector, we can discuss the trends and challenges in those sectors.


    Ken Singer, Founder/CEO of Ondeego -

    Daniel R. Ordio, Co-Founder of AppMakr –

    Poornima Vijayashanker, Founder/CEO of BizeeBee -

    Shai Goldman, Silicon Valley Bank -  

    Company Description and CEO bios:

    AppCentral™ is the first mobile app store for the enterprise.  With AppCentral™, you can create a custom mobile application store specifically for your company, stocked with your company’s internal and select external applications. Now, users can easily find the right mobile applications that make them more productive. They can search by role, industry area, and vertical, so they get the best mobile applications for their needs.  Ken Singer co-founded Ondeego having spent his entire career in the mobile industry, in various executive, product management and sales roles. He is the CEO of Ondeego Inc., which recently launched the first-ever enterprise mobile app store. Previous to Ondeego, he worked at MobiTV and IPSH/Omnicom and has advised several other mobile startups. He is a mobile industry consultant having advised companies like Anheuser-Busch and several global ad agencies on how to connect to mobile consumers. Ken is a faculty member of the Center for Entrepreneurship & Technology as an Industry Fellow and teaches the Mobile Applications and Entrepreneurship Course IEOR 190E at the University of California, Berkeley. He is also on the board of the Berkeley Mobile International Collaborative whose charter is to challenge the students of the world’s top universities to create the next big mobile idea. Ken received his BA from Berkeley.

    Appmakr is a browser-based platform designed to make creating your own iPhone app quick and easy. Using existing content and social networking feeds, AppMakr is a user-friendly system allowing for the creation of native iPhone applications.  Daniel is the co-founder of, which recently launched, a platform that lets anyone make an iPhone app.  He is a speaker & panelist on ways social media & mobile innovations are changing our lives.  // Previously he started DROdio Real Estate, Inc.,, and worked for GEin Latin America. // He graduated from U.Va’s McIntire School of Commerceand TJHSS&T.  // His brother Sam Odio is the creator of, a Y Combinator funded company which was acquired by Facebook. (Here’s a great article about us both moving West). // He is an ENTJ and I volunteer for NFTE.  // He loves kiteboarding and plays his computer like an instrument (and you should too). 

    BizeeBee is creating an online cashflow and customer development solution for small businesses.  Poornima is a software engineer and entrepreneur. She was one of the first engineers at, a startup, which was acquired by Intuit. She graduated from Duke University with double major in Electrical and Computer Engineering and Computer Science.


    6:30 - 7:00 pm  Registration and Networking

    7:00 - 8:30 pm Presentation