VF SIG: Myths about Successful Start-ups



  • Why everything you know about successful start-ups is wrong - and how your customers will teach you to get it right.


    Steve Blank (bio), Retired Serial Entrepreneur and Private Investor



    Myths about Successful Start-ups

    The dot-com bubble and the luxury of overcapitalized startups allowed entrepreneurs to get their customers and markets wrong several times before they got it right. Those days are gone and won't be coming back. In the course of this talk, you will learn a radical prescription for building and organizing a startup that minimizes market mistakes and cash burn. This "Customer Development" process provides a parallel path to the well understood product development process. One of the positive side effects of Steve's prescription is that you are likely to dramatically increase your chances for a successful financing experience.


    About the Presenter


    Steve Blank, Retired Serial Entrepreneur and Private Investor.

    Steve is a retired serial entrepreneur and private investor. Steve has been a founder or participant in eight Silicon Valley startups since 1978. Steve's last company E.piphany (NASDAQ: EPNY) started in his living room in 1996. Steve's other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). These startups resulted in five IPO's, and three very deep craters. Steve's operational roles have spanned the gamut from CEO to VP of Marketing.

    Steve is currently writing a book about the methodology of sales and marketing in high-tech startups and is lecturing at the Haas Business School at U.C. Berkeley on entrepreneurship.

    Steve serves as a director on the boards of three high-technology companies: Macrovision (NASDAQ: MVSN) and Immersion (NASDAQ: IMMR) as well as a bioinformatics/drug discovery company, Pharmix, and the advisory board of CafePress. In addition, he serves on the board of Audubon California and the Pescadero Conservation Alliance.


    Event Logistics


    Online registration no longer available. Please register at the door.


    Microsoft Main Campus
    1065 La Avenida, Bldg. 1
    Mountain View, CA


    6:30pm-7:00pm Registration/Networking/Refreshments
    7:00pm-8:30pm Program (starts promptly at 7:00pm)

    Note: Latecomers who arrive after 7:20pm will not be admitted
    to avoid disruption of the session.



    $30 Non-SDForum members
    $20 SDForum members
    $20 for SVCWireless members for the month of April
    Please call 408.494.8378 for student memberships
    Registration required

    More on the Venture Finance SIG....