VF SIG: Financial Issues for Seed-Stage Startups



  • CFOs, CPAs, bookkeeping, banking, taxes, payroll, mistakes to avoid, saving money, and more...


    Bud Austin (bio), Partner - Kranz & Associates, LLC
    David Kupferman (bio), CPA
    Kent Lindstrom (bio), COO - Luminow, Inc.
    Bill Tobin (bio), Director - PricewaterhouseCoopers, ECS


    Jonathan Abrams (bio), Founder & CEO of Friendster, Inc.


    Program Overview

    Financial Issues for Seed-Stage Startups

    What are the key financial & accounting issues for seed-stage startups? We will explore what tasks need to be addressed and when, how much these needs will cost, how to save money, what are the mistakes to avoid, what kind of help and service providers should seed-stage startups use for their financial needs and how to find and choose them.

    Key Areas To Be Addressed:

    • CPAs
    • Rent-a-CFOs
    • Big 5 accounting firms like PwC
    • Bookkeeping software such as QuickBooks
    • Banking
    • Taxes
    • Payroll, health plans, and PEOs
    • Mistakes to avoid
    • Saving money

    About the Panelists


    Bud Austin, Partner at Kranz & Associates, LLC

    Bud is a partner at Kranz & Associates, a provider of interim management and financial advisory services to start-up companies. Bud's clients have included Preview Systems, Sylantro Systems, Digital Fountain, TalkingBlocks and Responsys. Previously, Bud spent was CFO of Telemac Cellular Corporation, a software startup which was sold to Phillips Electronic, CFO of Morgan Graphics, and CFO of Landsing Corporation, and its Institutional Properties Trusts. While at Landsing, Bud was part of the team that took 5 REITs public in the mid '80s. Bud is a licensed CPA in the state of California, and a member of the AICPA. He received his BS in Accounting and Finance from California State Fullerton.


    David Kupferman, CPA

    David started his own CPA practice 6 years ago, specializing in high net worth individuals and technology ventures. Previously David was CFO/Controller of several venture capital backed companies. David has provided strategic consulting advice to companies such as Checkfree, and was a founding member of Intuit's new Quickbooks professional advisory council. David has a BS in International Logistics, with graduate level tax, from Golden Gate U. David became a CPA at KPMG Peat Marwick and is a member of the American College of Forensic Accounting, with a DABFA designation.


    Kent Lindstrom, COO at Luminow, Inc.

    Kent Lindstrom is the COO of Luminow, Inc., a San Francisco call-center startup. Prior to Luminow, Kent was President & founder of NetRead, Inc. (acquired by Acumentum, Inc.) and a Senior Manager and Practice Leader at Deloitte & Touche. Kent is a Chartered Financial Analyst, and has a MBA in finance from Northwestern's Kellogg School.


    Bill Tobin, Director at PricewaterhouseCoopers, ECS

    Bill Tobin is a Director of the Emerging Company Services (ECS) practice at PricewaterhouseCoopers. The ECS Group serves as a central contact for PwC services to venture-backed start-up companies. Prior to joining PwC, Bill was CEO of DotRocket, a Campbell-based networking company. Before co-founding DotRocket, he was a founder and CTO of MediaFlex, a Web-based print procurement software company, and worked at Sun, 3DO, and Intel. Bill has a BSEE from the Drexel University and has completed post-graduate engineering and business studies at Stanford University and the University of California. Bill is also the president and chairman of the MIT/Stanford Venture Lab.


    Jonathan Abrams, Founder & CEO of Friendster, Inc.

    Jonathan Abrams is the founder & CEO of Friendster, Inc. Previously Jonathan was the founder, CEO, and CTO of HotLinks Network, Senior Director of Engineering at Bitfone Corporation, and a senior engineer at Netscape Communications, Bell-Northern Research, Nortel Networks, and CrossWorlds Software. Jonathan is also the founder/Principal of Sunnyvale Advisors, a provider of technology and strategy consulting and advisory services to startup companies and venture firms, the Co-Chair of the SDForum Venture Finance SIG, and the moderator of the Silicon Valley Association of Startup Entrepreneurs (SVASE) Forum for Startup CTOs and Technology VPs.


    Event Logistics


    Online registration has been closed. Please register at the door.


    Microsoft Main Campus
    1065 La Avenida, Bldg. 1
    Mountain View, CA


    6:30pm-7:00pm registration/networking/refreshments
    7:00pm-8:30pm program (starts promptly at 7:00pm)

    Note: Latecomers who arrive after 7:20pm will not be admitted to avoid disruption of the session.


    $20 SDForum Members and SVASE Members
    $30 Non-Members
    $10 to full-time students (not alumni) with valid ID

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