Virtual Worlds---The Rules of Engagement



  • Mixed Reality Event

    Pre-registration is now unavailable.
    Registration will be available at the door.

    The lines between the “real” world and the virtual world are blurring. There are millions of dollars flowing through virtual economies for goods and services ranging from realestate and clothing, to in-world concerts and book signings. With all that money on the table it’s a huge opportunity for investors, entrepreneurs and even marketers!

    Join SDForum on May 4 as we explore the new Virtual Economy and its implication.

    This will be a mixed reality event. Join us live at the Computer History Museum or in-world at Innovation Island Click Here for SLurl


    Confirmed Speakers




    8:30am - 9:00am Registration and Continental Breakfast

    9:00am - 9:45am Keynote- The Rules of Engagement
    Philip Rosedale, CEO, Second Life

    10:00am - 10:45am In-World Culture
    Daniel Terdiman, Reporter, CNET
    Nicole Lazzaro, President, XEODesign
    Susan Choe, CEO, StrayFish
    Wagner James Au,In-World Journalist, SecondLife
    Danah Boyd, Social Media Research at Yahoo! Research Berkeley and PhD student in School of Information, University of California-Berkeley

    11:00am - 11:45am The Virtual World Value Chain
    Sharon Wienbar, Managing Director, BA Venture Partners
    Daniel James, CEO, Three Rings
    Shital Mehta, Founding Partner, Shanth Interactive
    Alex St. John, CEO, WildTangent
    Sibley Verbeck, CEO, Electric Sheep

    12:00pm - 12:45pm Lunch
    Special Video by Philip Torrone, Make Magazine

    1:00pm - 1:45pm Navigating the Road Ahead
    Kevin Efrusy, General Partner, Accel
    Jerry Paffendorf, Futurist in Residence, Electric Sheep Company and Research Director, Acceleration Studies Foundation
    Jeff Sandquist, GM Developer Platform Evangelism, Microsoft
    Reuben Steiger, CEO, Millions of Us

    2:00pm - 2:45pm Business Models and Monetization
    Michael Kim, Partner, Rustic Canyon
    Corey Bridges, Co-founder, Executive Producer and Marketing Director, Multiverse
    Shawn Carolan, Managing Director, Menlo Ventures
    Sean Ryan, CEO, Donnerwood Media
    John Welch, CEO, Playfirst

    3:00pm - 3:45pm Keynote
    Will Harvey, CEO, IMVU

    4:00pm - 4:45pm Keynote - The Future of the Metaverse
    Joi Ito, VP of International and Mobility, Technorati and Chairman, Six Apart Japan

    5:30pm - 7:00pm Reception: Crown Plaza Hotel, Palo Alto
    The reception is brought to you by Acceleration Studies Foundation and Millions of Us. Meet the industry experts planning the metaverse roadmap.

    Event Logistics


    Computer History Museum
    1401 N Shoreline Blvd.
    Mountain View, CA 94043

    Pre-registration is now unavailable.
    Registration will be available at the door.



    $99 SDForum Members
    $149 Non-members

    *at the door add $50 to both member and non-member prices

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