Sold Out! Web Site Bootcamp: Search Engine Optimization #2



  • Part Two of the Web Site Bootcamp Series : This session will go into more technical detail with search engine issues such as dynamic URLs and low link popularity, and how to tackle them effectively.

    This program is sold out.



    Andreas Mueller(bio), Chief Strategist,Bloofusion
    Markus Hoevener(bio), Chief Visionary,Bloofusion

    Join us to discover some of the key points to consider if you are looking for more traffic for your company's web site.

    We will begin with a short overview of the tricks of the trade to search engine optimization covered in Web Site Boot Camp Part 1. After that we will look more deeply into how to achieve and maintain a top search engine ranking. In this session we will cover:

    • Understanding the Google Enigma - "They're on your side"
    • PageRank and link popularity - "What they mean to you"
    • Database backends - "Using them without losing your rank"
    • Understanding online ROI - "How to track effectively"
    • Advanced QA based on specific web issues

    The content is highly adaptable depending on the needs of the audience. If you have specific questions, please bring them to contribute to the discussion.

    Speaker Bio


    Andreas Mueller, Chief Strategist,Bloofusion

    Andreas' roots are firmly planted in global marketing. He spent 16 years in Germany, has lived and worked in France, the UK and Japan. He has a bachelor's degree from Alma College (Michigan) and a master's degree from the University of California, Davis.

    He began his career in 1989 at Seagram & Sons in San Francisco, marketing wines from France and Germany in the US. When he had the opportunity to manage the office's network infrastructure, the pull of high tech was irresistible. He quickly taught himself UNIX, familiarized himself with the high tech sector and, in 1994, was hired by the French software firm Esker. There he headed up their global marketing department based in San Francisco. He worked as VP of International Marketing with Esker's offices in France, Germany, the UK, Spain and Italy, helping the company to grow ten-fold and successfully complete their IPO.

    In 1997 Andreas joined the staff at JSB, a UK software company located in Scotts Valley (near San Jose) as their VP of Marketing. There he managed strategic and tactical marketing, perfecting the art of online campaigns. During this time JSB went public, increased its global staff to over 350, its market cap to over $1 billion and changed names to SurfControl. In 2001, it was time to change gears and Andreas started up SynapseFusion, a company that focuses on building strategic business alliances between Europe and the US.

    Currently Andreas is the co-founder and strategist behind the Bloofusion Group, a one-stop outsourcing partner for search engine visibility, online marketing and online lead generation solutions. How do they help you as a client? By opening up your web site to the search engines letting you attract as many global visitors as possible.


    Markus Hoevener,Chief Visionary, Bloofusion

    Markus is a pioneer in the search engine industry. During his studies in computer science and marketing at the University of Dortmund, Germany, he started developing a search engine specifically designed for the needs of the German marketplace. By 1996 he had co-founded evision, a company that specialized in the development of search engine technology.

    His first commercially available search engine project, Nathan, was successfully demonstrated in 1997 at Cebit, the world's largest trade show. A year later, he developed the meta search engine Apollo.7 that filled the niche for German web content. In 1999 he developed the first wireless access protocol (WAP) search engine WapUP! and co-founded his next company to market this technology in Munich, Germany. This VC-backed company, WAP Communications, licensed its wireless search engine technology to AltaVista.

    In 2001 it was time to move to the US and Markus started up BLOONATIC LLC in Belmont, California. The focus was on search engine optimization for corporate web sites. The same year he conceived a search engine focused on the medical world, Finally, in 2002, he designed his latest search engine that gathers high tech articles from the Web:

    During his entire career, Markus has been publishing actively, authoring studies, white papers and technical articles in the search engine field.

    Bloofusion has offices in Aptos, Belmont and Germany.

    Event Logistics


    5:00pm-5:30pm Registration
    5:30pm-7:30pm Program


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Cost (Refreshments included; Please feel free to bring your own snack.)
    $15 SDForum and SofTECH Members
    $30 Non-Members

    This event is sold out. If pre-registered attendees do not show by 5:45pm, we will allow interested participants who wait in our lobby to fill the available seats on a first come, first serve basis.