• Software as a Service (SOLD OUT) Tuesday, March 22, 2005 - 09:00AM to 05:30PM
    Network Meeting Center
    5201 Great America Parkway
    Santa Clara, CA 95054
    Software Architecture and Platform

Software as a Service (SOLD OUT)



  • Entering the Mainstream


    Platinum Sponsors


    BA Venture Partners eMeta
    IBM RightNow Technologies

    Program Overview

    With investors focusing on vendors providing software as a service (SaaS), a new $100 million fund investing only in Technology Enabled Services, SaaS based companies springing up everywhere, established firms such as IBM, SAP, Siebel and others joining in, and the success of the Salesforce.com IPO, it is imperative to understand how SaaS is changing the IT landscape. SDForum’s Software as a Service Conference is a chance to learn and network with numerous industry experts, entrepreneurs, technologists and thought leaders who are taking SaaS into the mainstream.

    The conference will be a mix of panel sessions and keynote presentations. The audience will come away with practical and strategic advice on developing saas applications, driving adoption and managing a sound business model and engineering best practices, and as well, what to look for when investing time or money in SaaS solutions. Additionally, experts from key SaaS companies will discuss their differentiators, viability, and growth prospects.

    Program Chair: John Koenig, President, Riseforth

    Event Logistics


    Network Meeting Center
    5201 Great America Parkway
    Santa Clara, CA 95054

    For panel descriptions click here!


    8:30-9:00am Registration/Continental Breakfast

    9:00-9:50am Software as a Service: Practical Considerations


    Rory O'Driscoll, Managing Director, BA Venture Partners


    Tim Chou, President, Oracle On Demand (former)

    Halsey Minor, CEO, Grand Central

    Zach Nelson, CEO, NetSuite

    Steve Singh, CEO, Concur

    10:00-10:50am Keynote

    Marc Benioff, CEO, Salesforce.com

    11:00-11:50am Business and Operations Issues


    Amy Konary, Program Director Software Pricing, Licensing and Delivery, IDC


    Phil Fauver, CEO, Employease

    Steve Jillings, CEO, Frontbridge

    Ken Rudin, VP and GM CRM OnDemand, Siebel

    Treb Ryan, CEO and Co-Founder, OpSource

    12:00-12:45pm Lunch (provided)

    1:00-1:30pm Winning Formulas


    Scott Sandell, General Partner, New Enterprise Associates


    Greg Gianforte, CEO, President, Chairman and Founder, RightNow Technologies

    Subrah Iyar, Chairman and CEO, Webex

    Jeffrey Lunsford, CEO, WebSideStory

    Michael Topolovac, CEO, Arena Solutions

    1:40-2:30pm Keynote

    Gerry Mooney, VP Corporate Strategy, IBM

    2:40-3:30pm Engineering Best Practices

    Moderator: Brian Behlendorf, Founder and CTO, CollabNet


    Joe Kraus, CEO and Founder, Jotspot

    Mike Myer, Vice President Product Development, RightNow Technologies

    Nagi Prabhu, VP Engineering, Intacct

    Jacob Taylor, VP Engineering, Sugar CRM

    3:40-4:30pm A Different Viewpoint: The CIO


    Rita Khayat-Toubia, CIO, Proxim


    Stephan Schambach, President and CEO, Demandware

    Edward Shenderovich, CEO, Quantum Art

    Axel Schultze, President and CEO, Blue Roads

    Gerhard Eschelbeck, CTO, Qualys

    4:40-5:30pm Investing in Software as a Service Companies


    Michael Copeland, Business 2.0


    Kevin Efrusy, General Partner, Accel Partners

    Doug Hickey, General Partner, Hummer Winblad Venture Partners

    Brian Jacobs, Managing Partner, Emergence Capital

    Jim Lussier, Partner, Norwest Venture Partners


    Sponsorship Opportunities

    No Sponsorship Opportunities Available

    Why Sponsor the program?

    • Exposure
    • Recognition
    • Contribution

    A sponsorship at the SDForum Software as a Service Conference will provide your company with exposure to technology community leaders, recognition by IT decision-makers, and contribution to a worthwhile educational endeavor – improving the knowledge of the technology community.

    Past programs have resulted in major deals for several of our program sponsors. One deal included a substantial contract from a Fortune 500 company.

    For more information contact Laura Merling


    Silver Sponsors

    BlueRoads demandware OpSource


    Marketing Sponsors

    ITAA Logo



    Cost*Price includes continental breakfast and lunch.

    $75 SDForum Members

    $125 Non-members

    *at the door add $25 to member and non-member prices

    Pre-Registration Closes at 2:00pm, the day before the event.