Search SIG: The Search for Attention



  • The Monthly Meeting of the Search SIG


    Pre-registration is now closed. Registration is available at the door.


    The Search for Attention

    Information overload has become the typical issue of anyone using the web to access or search for nuggets of information. Both the search and the subscription paradigms lead to countless results, posts, articles that one needs to sift through to extract relevant facts. Using Attention metadata (blog subscriptions, document hyperlinks, URLs and keywords entered by a web user,…) is one of the mechanisms infrastructure providers will use to elevate relevant pieces of information – as demonstrated today by the first generation of meme trackers (like Memeorandum, TailRank,…).

    Our host for the March session of the Search SIG is one of the pioneers of the Attention movement: Steve Gillmor, as the co-founder of the AttentionTrust and co-creator of the original Attention.xml specification with Technorati’s Dave Sifry, has evangelized the growing importance of Attention metadata over the past two years. He is also the host of the famous podcasting series: Gillmor Gang, Gillmor Daily and AttentionTech.

    Steve will be joined by a group of startup founders who have developed key pieces of infrastructure of the nascent Attention economy:


    • Gabe Rivera, Memeorandum
    • Dick Costolo, FeedBurner
    • David Sifry, Technorati
    • Seith Goldstein, Root Markets

    The session will take place on March 16th, at AOL’s Silicon Valley Campus in the Shasta Conference Room (Building 12), 401 Ellis Street, Mountain View, CA. We are very grateful to AOL for hosting us for the first time.


    Event Logistics


    401 Ellis St.,
    Shasta Conference Room
    Mountain View, CA

    Directions from San Francisco on 101 South

    Exit Ellis St.
    Turn Right on Ellis
    AOL is located about 3 blocks down on the left hand side. It is a 3 story mirrored glass building.
    Note: If you get to the light at Middlefield you have gone too far and need to come back a block.

    Directions from San Jose on 101 North

    Exit Ellis St.
    Turn Left on Ellis
    AOL is located about 3 blocks down on the left hand side. It is a 3 story mirrored glass building.


    6:30-7:00pm - Registration / Food & Drink
    7:00–7:05pm - A few words about the Search SIG
    7:05-8:15pm - Act I: the Search for Attention
    8:15-8:30pm - Intermission: Search Networking & Geeking Out
    8:30-9:00pm - Act II: Product Demos from FeedBurner, Memeorandum & Technorati – and Q&A with the audience
    9:00-9:15pm - Open Mike Geek: Announcements (30 seconds of fame & fortune)
    9:16pm - You Don’t Have To Go Home, But You Can’t Stay Here


    $15 at the door for non-SDForum members
    No charge for SDForum members