• SaaS SIG: Making Money with SaaS Thursday, May 10, 2007 - 05:30PM
    Microsoft Campus
    1065 La Avenida, Bldg. 1
    Mountain View, CA 94043
    Software Architecture and Platform

SaaS SIG: Making Money with SaaS



  • Join SDForum and NASSCOM for a premier SaaS Event on May 10th at the Microsoft Campus in Mountain View.

    Event Details: 

    5:30 PM - 6:00 PM Join us for a Networking Reception with NASSCOM
    Networking Reception (http://www.nasscom.in/) - India's National Association of Software and Service Companies and 15 cutting edge companies from India. Please contact [email protected] for more information on the delegates.

    6:00 PM - 7:00 PM Introductory Remarks from Dr. Ganesh Natarajan, Vice Chair of NASSCOM, followed by short introductions to each of the NASSCOM delegates visiting the Valley and Q/A.

    7:00 PM - 8:30 PM Making Money with SaaS  

     Presentation Overview:

    SaaS is having a huge impact on the bottom lines of both software vendors and end use customers. We need to make sure everyone is on the same page regarding on demand software deployment, use, licensing, and pricing (subscription or otherwise). Of course, making the decisions regarding on demand software licensing and pricing paradigms isn’t the end -- it’s only the beginning. Once those licensing and pricing paradigms are set, they’ll need to be incorporated into the application delivery side of the equation. Access rights, authentication, multiple users with differing roles, various levels of access, many views – where does it end? All those factors (and many more) need to be incorporated into application delivery. And it must be transparent to the user! The discussion is really just starting. We have a long way to go!

    Please join us at the May SaaS SIG to learn about and discuss SaaS pricing and licensing strategies and methodologies. We are looking forward to having a very active discussion surrounding this extremely important topic. We’ll start off with a level set presentation by industry leaders and transition to a question and answer session that will include (at the very least):

    1. How are the perpetual licensing practices of the past morphing into the subscription pricing practices of today?
    2. What is the best way to align fees with application capabilities and our customers’ needs?
    3. Is everyone getting their fair share?
    4. How do you align your entire service-supply chain with the subscription pricing model?
    5. What effect does product architecture have on subscription pricing models (the chasm between ASP and SaaS)?
    6. What are the pricing strategies and licensing/subscription best practices for your products?




    Ken Boasso, Keychain Logic (www.keychainlogic.com)
    As a founder of Keychain Logic (www.keychainlogic.net), the premier Software-as-a-Service revenue acceleration company, Ken Boasso brings over 20 years' experience in building highly successful strategic business development & sales teams to the emerging SaaS sector. With broad experience marketing and selling technology services and applications, Ken's teams have generated more than $3.2 billion in profitable new contract revenue for start-ups, companies in turnaround mode, and Fortune 100 enterprises. The principle author of Transforming the Software Industry, the Software & Information Industry Association's whitepaper on SaaS adoption and acceleration, Ken is also chairs the ISV Best Practices Committee in the SIIA's SaaS Executive Council. He holds a bachelor's degree from the University of California at Davis and a masters in business administration from St. Mary's College of California.

    Larry Mone, VP, Lecayla Technologies (www.lecayla.com)
    Larry is Vice President for Business Development with LeCayla Technologies (www.lecayla.com), the metering and billing company for Software as a Service. He has over 25 years of international high technology sales and marketing experience having led the sales and marketing efforts for a number of international marketing organizations including Valley Bridge Associates and Enterprise Ireland. Before that Larry was VP Overseas Marketing with IDA Ireland where he was responsible for major agreements with HP, Xilinx, Intel, Microsoft, Symantec and Oracle Corporation. Larry holds a degree in Commerce from University College Dublin.

    Terry Howerton, CEO, FastRoot Technologies (www.fastroot.com)
    In his 20th year as an entrepreneur and technology leader, Terry Howerton is founder and CEO of FastRoot Technologies (www.fastroot.com) the innovator of products, unique hosting infrastructure, and specialized managed services for development and delivery of on-demand software products. Howerton has grown international startups and currently serves as a key advisor to more than a dozen successful SaaS and Web2.0 ventures. He is Chairman of the largest technology association in the Midwest, and FastRoot's "TechNexus" technology incubator facilities hosts more than 200 technology executives each week.


    Lewis Mitchell, COO, FastRoot Technologies

    Microsoft Campus
    1065 La Avenida, Bldg. 1
    Mountain View, CA 94043

    $15 at the door for non-SDForum members
    No charge for SDForum members

    Please register at the door!