Int'l SIG: Building Blocks for a Successful European Market Entry



  • Are you ready to go to Europe? How to do it? Challenges? And, case studies re how to and how not to enter Europe.



    Susan Lucas-Conwell - VEO
    Kevin Moir, Managing Director - VEO


    Silicon Valley World Internet Center

    700 Welch Road, Suite 250

    Stanford Barn (2nd floor)

    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments

    7:00-7:15pm announcements and introductions

    7:15-8:30pm program

    8:30-9:00pm networking/one-on-one discussions



    $10 for non-SDForum Members

    No charge for SDForum members and students with ID

    Presentation Overview

    Our guest speakers are from the Paris office of VEO - Virtual European Office - a pan-European operation with a strong client list including eBay, Netscape Netcenter, and Infoseek, as well as many pre-IPO companies.


    Speaker Profile

    Susan Lucas-Conwell

    With extensive international operating experience, in both the old and new economies. In the online world prior to joining VEO, she was CEO of Chateaux & Country, a European tourist site. Before that, she held senior European management positions with companies such as Cartier and Bausch & Lomb, where she introduced several well known brands into Europe.

    Susan holds an MBA from The Wharton School, has dual French and US nationality, and regularly gives conferences on subjects as diverse as channel conflict issues, US/European internet economy comparisons, international marketing strategy, etc.


    Kevin Moir

    Before VEO, Kevin worked in the UK IT industry, establishing both direct and indirect sales channels for several software and hardware companies. He co-founded VEO in late 1997, and has been Managing Director as VEO has grown from initially 5 people based in Paris to 25 people in 6 European cities and the US.

    Kevin is a British citizen, a graduate of Glasgow University in Scotland, and holds an MBA from Ecole Nationale des Ponts et Chaussées in Paris.