• EB Globalization of Your E-Business Tuesday, August 21, 2001 - 06:30PM
    Thelen Reid & Priest Multipurpose Room
    101 Second Street, Second Floor
    San Francisco, CA 94105
    Software Architecture and Platform

EB Globalization of Your E-Business





    Tiziana Perinotti, Founder - TGP Consulting / SV Localization Forum
    Martha Ferro Geller - VP, Globalization Strategy - Global Sight
    Markus Scherer, Software Engineer - Unicode Technology Group, IBM

    View Tiziana's presentation.
    View Markus's presentation.

    Second and Mission - security locks the doors at 6; buzz the security officer from the Second Street entrance for admission to the building.)

    Presentation Overview

    The advent of the Internet and the proliferation of successful eBusiness models have enabled companies to pursue global commerce like never before. But although many online companies have looked to extend their reach worldwide, few have moved their global expansion plans beyond the infancy phase, according to a new report just released by IDC (http://www.ecommercetimes.com/perl/story/12263.html).

    Companies in the Globalization and Localization space can already attest to the increase in G&L activity and industry experts expect a huge increase in G&L spending in the near term. IDC's survey of 20 leading G&L companies forecasted service revenues will double approximately every 2.6 years, growing by 39 percent to US$853 million in 2001, and $1.7 billion by 2004.

    Come hear experts from IBM, the Silicon Valley Localization Forum and Global Sight discuss strategies, opportunities and techniques for effectively globalizing your eBusiness.


    Tiziana Perinotti, founder of TGP Consulting and the Silicon Valley Localization Forum

    Tiziana has over 15 years of successful SW development and marketing management experience working with companies such as Apple Computer, Macromedia, Microsoft, Netscape, Olivetti, Oracle, and Palm. In 1996 she founded TGP Consulting and helped the original founders of Palm Inc. (as well as Handspring) develop the Palm device. In 1987, she represented Olivetti at Microsoft during a joint venture OEM project where she worked onthe development of the Int'l Windows 2.0 release and the windows version for the 1st 386 PCs. She also contributed to the successful launch of the Int'l Windows 2.0 and 386 versions for Olivetti's computer systems in Europe. She has also worked with Philippe Courtot, former CEO of Verity, a leading company in Search Engine and Information Retrieval Technology, where she contributed to the success of the 1st WEB-based full-text search applications that Verity licensed to Marc Andreesen, Netscape's CTO back in 1995.

    Martha Ferro Geller - Vice President, Globalization Strategy, Global Sight

    Martha helps GlobalSight and its customers define effective Web globalization strategies. She has more than 20 years of experience in global branding and multicultural communications. Martha joined GlobalSight after eight years with YAR, a leading multicultural communications agency and Euramerica, a division of Ogilvy & Mather, where she led business development and account planning for clients including Hewlett-Packard, Disney, American Airlines and 3M. Her work includes the global launch of Apple Computer's iMac, L.L Bean's entry to the Japanese market, Nike's Olympic Games 23-language Web site and Charles Schwab's corporate identity program for the US Chinese markets. After completing coursework in international studies at the Université de Provence in Aix-en-Provence, France, Martha received a master's degree in translation and conference interpretation from the Monterey Institute of International Studies in Monterey, California. Martha is fluent in Spanish, English and French.

    Markus Scherer, Software Engineer, Unicode Technology Group, IBM

    Markus currently leads the development of the C/C++ library of the International Components for Unicode (ICU), an open source Unicode library. Before that, he worked on IBM projects for Wireless and Mobile Computing, including GUIs, Translation, and Internationalization, in his native Germany and in North Carolina.


    Thelen Reid & Priest Multipurpose Room
    101 Second Street, Second Floor
    San Francisco, CA 94105

    (Room is provided courtesy of Thelen Reid & Priest, LLP).


    6:30-7:00pm registration/networking/refreshments/pizza
    7:00-9:00pm presentation and discussion
    (Pizza and sodas are provided courtesy of Execustaff)


    $10 for non-SDForum Members
    No charge for SDForum members and students with ID
    No registration required