ASP SIG: Re-energizing Software Rentals



  • ...a model for today's market.


    Jay B. Johnson, Chairman and CEO - SynerSoft
    Robert J. Citelli, Vice President - SynerSoft


    IBM Solution Partnership Center
    2929 Campus Drive, 2nd Floor
    San Mateo, CA 94105


    6:30-7:00pm registration/networking/refreshments
    7:00-9:00pm presentation and discussion


    $10 for non-SDForum Members
    No charge for SDForum members and students with ID

    Presentation Overview

    As ASPs are struggling to drive acceptance, and Microsoft has raised the specter of software subscriptions, the time has come to re-evaluate the ASP Model. An emerging model promises to deliver the benefits of software rentals and recurring revenue without forcing server-based computing on a PC-based market. Consider a new model which allows software and data to remain on the end users' computers, yet still capitalizes on the "rentable" business model. This model provides a viable path to software subscriptions. Is your company ready to embrace a practical model for recurring revenue?

    Speaker Profile

    Jay B. Johnson

    Jay B. Johnson, Chairman and CEO, brings a vast array of pertinent experience to SynerSoft, from multi-site enterprise systems to PC software and from the disciplines of marketing, sales, engineering management, business development and acquisition negotiation. Mr. Johnson's knowledge of the software industry and experience with the sales cycles of multiple software companies and markets -- including attempts to embrace multiple Application Service Providers as partners -- have all contributed to his view of the industry and his vision for SynerSoft. The need to remove the common sales objection of software cost -- and the realization of the Cost, Risk and Performance deficiencies of the ASP model-- drove Jay Johnson to found SynerSoft and pursue patent protection for this new business process.

    Robert J. Citelli

    Robert J. Citelli, Vice President, has previously consulted to multiple Internet and technology start-ups and is a shareholder in seven different web-based services he has consulted for as founder of @Sales & Marketing. Prior to that he served as VP Marketing, ImproveNet, helping to raise Seed and Series A Funds while overseeing the national marketing launch of this Internet service in 1997. Before moving to ImproveNet he served as VP Sales and Marketing, Books That Work, one of the first CD-ROM based software companies to make the transition to online sales and services. Books That Work was successfully sold to Sierra Online as part of the buildup of CUC Software (then Cendant, now Havas.) Mr. Citelli also served as VP Sales and Channel Marketing, MySoftware Company, a publicly traded company now known as