SDForum's "Kick Start Your Start-up" Workshop



  • SDForum’s “Kick Start Your Start-up” Workshop
    Friday, March 4, 2011
    Palo Alto, CA

    Due Diligence/Legal Framework
    Ben Greibe, DLA Piper

    Assessing and Sizing your Market
    Steve Tennant

    Entrepreneur Panel (l to r)
    Jeremy Geiger, Retailigence;
    Paul McGrath, Ridespring;
    Roland Acra, Cisco;
    John Kogan, Proformative

    Investor Panel (l to r)
    Moderator: Herman White, Technology Credit Union;
    Rick Yang, NEA;
    John McIntyre, Citrix Accelerator;
    Lars Leckie, Hummer Winblad;
    Ken Gullicksen;
    Mark Birch, Birch Ventures



    Promo Clip with Nathan Gold, Founder of The Demo Coach

    This workshop is for new serious start-up entrepreneurs or entrepreneurs who need a refresher course on the fundamentals of developing their business plan and/or wanting to grow their company, so that they can maximize their chances of attracting an outside investor for the first time.

    During this workshop, you will learn how to organize your financials, craft a due-dilegence legal framework, asses  your market opportunity and perfect your pitch before running the funding gauntlet. A panel of successful entrepreneurs will share their experiences, challenges and insights into building and securing funding for their ventures.

    Please come with your 60 second pitch and your chance to be one of three selected to pitch to the panel of VCs at the end of the day! This workshop is not for the seasoned entrepreneur.

    Added Bonus: To all registrants, Nathan Gold, is offering an audio crash course on how to design, script, and deliver your 1-minute pitch at this workshop. More details upon completion of registration.

    Quotes from Past Attendees
    "Attending the SDForum Start-up Workshop was instrumental for us, providing several key introductions and ultimately a new addition to our advisory board." Ryan Kennedy, Conga



    Registration and Continental Breakfast


    Crafting a Fundable Financial Roadmap
    As an entrepreneur, steering your start-up on the financial path to success needs an effective financial roadmap and a thorough understanding of how it will unfold over the next five years. In this presentation, Anthony Nassar, Founder and Principal, Venture Momentum, will share a systematic methodology for developing a robust financial model.


    Morning Break


    Crafting a Due Diligence-Ready Legal Framework
    Ben Griebe, DLA Piper will help entrepreneurs avoid common mistakes they make when managing the legal aspects of their start-up. In this workshop you will learn techniques and best practices in building and maintaining a due diligence-ready legal framework.


    Assessing and Sizing Your Market Opportunity
    One of the top reasons for a new product failure is inadequate market analysis, yet most entrepreneurs bypass this step. In this session, Steve Tennant, Tennant Consulting, will convey key steps to analyze and size a new market opportunity.


    Working Lunch - Pitching to the Group
    15 one-minute elevator pitches presented, with the top 3 chosen to pitch to the final panel at 3:45pm.


    Developing a Compelling Pitch: 13 Slides that will Hook Investors
    Nathan Gold, Founder of The Demo Coach will lead this interactive session on the “infamous”13 slide presentation.


    Afternoon Break


    Entrepreneur Panel
    A panel of successful start-up entrepreneurs will share their experiences, challenges and insights into building and securing funding for their ventures and engage in an interactive Q&A session.
    Confirmed Speakers:
         Roland Acra, Cisco
         Jeremy Geiger, Retailigence
    John Kogan, Proformative, Inc.
    Paul McGrath, RideSpring
    Moderated by: Susan Lucas-Conwell,








    Investors Panel : The Voice of Experience
    A panel of early stage investors will share their experiences, challenges and insights into building and securing funding. They will also listen to pitches and engage in an interactive Q&A session.
    Confirmed Speakers:
          Marc Burch, Burch Ventures
          Ken Gullicksen
          Lars Leckie, Hummer Winblad 
          John McIntyre, Citrix Startup 
          Rick Yang, NEA
          Moderated by: Herman A.White, Jr.,    
                         Technology Credit Union


    Wine Reception 
    Sponsored by Technology Credit Union