Marketing & Social Media SIG: How to Apply Uber and Airbnb Strategies for your Business by Jeremiah Owyang



  • Join the collaborative economy! From Airbnb, TaskRabbit, Uber, to Lyft, the the sharing economy is on the rise. Furthermore, crowdfunding, and the maker movement is enabling people to create goods, rather than buy them. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.

    Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business to adopt to the collaborative economy.  

    Join us to find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.

    In this presentation, you will find out how this movement enables the clean web

    • What’s causing this sharing and making movement
    • Which verticals are being impacted the most
    •What are the driving forces --and opposing forces to sharing
    • What is the impact to corporations
    • What companies and leaders must do now to overcome this disruption.

    The Speaker

     Jeremiah Owyang, Founder. Crowd Companies

    Jeremiah Owyang is the Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing --the first phase of digital making and sharing.

    He focuses on how disruptive technologies—such as social media, mobile, and the internet of things powers the collaborative economy—and impacts the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research.

    His site, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publication and cited in books and press and media. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the  “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.


    Thanks to our sponsor Business Wire and Accenture for their generous support.

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    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking