Positioning as the Foundation for Branding



  • The dos and don'ts of branding, legal considerations for marketing and much more.

    Rosemary Remacle, Position2Brand, Sevin Rosen Funds
    Andrew P. Bridges, Wilson Sonsini Goodrich & Rosati

    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113

    8:30am-9:00am Registration/Networking/Continental breakfast
    9:00am-12:00pm Program

    While positioning and branding are important to building your company's presence, and attracting customers, employees and investors, they are even more critical in the today's "internet time-to-market" environment. Rosemary Remacle, will explain these two important concepts in a clear and succinct way, and show how they can be used by high technology marketers as the foundation for successful products, and in turn, successful businesses. Andrew Bridges will delve into the legal considerations of Marketing. He will cover the do's and don'ts in the areas of naming, branding and advertising and how they relate to intellectual property, trademark issues and other legal considerations.

    Rosemary and Andrew are frequent and popular presenters at SDF; both extremely knowledgeable in positioning and branding.

    Seminar Track
    Business Planning, Funded Stage

    Cost (Continental Breakfast included)
    $49 SDForum Members
    $99 Non-Members