Market Assessment - The Key to Organic Growth



  • Sixty-four percent of venture groups believe that companies fail because they fail to assess the market accurately and plan accordingly. How would you evaluate your organization’s ability to grow?


    Elizabeth Stites (bio), President, GAJ Services Inc.

    Find out why the following scenarios are so common today:

    • "We have been selling to this market for months and we have no traction."
    • "The pipeline is filled with great opportunities that just seem to disappear."
    • "We have sold multiple variations of the same product…trying to deliver is killing us!"

    This seminar is a block and tackle session on how to really assess your market and build a clear path to capitalize on market changes. Whether you are a looking to build visibility for growth, or to build a business model to secure equity, this session presents a systematic assessment process. It enables an organization to cut time- and cost-to-market by focusing on solving a clear unmet market need. And, when executed with rigor, it will arm you with the tools to answer the following questions:

    • Do you have a unique business strategy?
    • How large is your opportunity, really?
    • Are you developing a product that the market will want? Who will buy it?
    • How long is it going to take you to get there? Who else is there already?
    • How well does you management team rank?
    • What risks are there – now and in the future?

    By combining quick-hitting and rapid market research with information from other respected sources, you can create a market model that becomes a guide for the business planning process. Applying this model will help you:

    • Understand your market's size, trends and growth challenges
    • Develop a plan to accelerate the business in a changing market, while minimizing resource investments
    • Design a product growth strategy, including pricing, partnerships and channels
    • Position the company

    Speaker Bio


    Elizabeth Stites, President, GAJ Services Inc.

    Ms. Stites, president, brings 16 years of proven experience as a marketing executive and consultant to emerging companies. As a results-oriented professional, her expertise is in 'jump-starting' the marketing function while unifying the company messaging for both the technical and financial worlds. Ms. Stites has a proven track record in positioning companies for rapid growth. Prior to founding GAJ Services Inc., Ms. Stites worked for several blue-chip companies. She directed a strategically focused marketing and corporate communications department at Convergys. While at Reynolds and Reynolds, Ms. Stites was a driving force in a revenue generation initiative--reaching 160 percent of plan and a five-fold profit increase. At Ernst & Young, Ms. Stites participated in a wide variety of systems consulting projects and at IBM Corporation she was responsible for national accounts development. Ms. Stites holds a bachelor's degree in materials and metallurgical engineering from the University of Michigan.

    Event Logistics


    8:30am-9:00am Registration/Networking/Continental breakfast

    9:00am-11:30am Seminar



    SDForum Center

    111 W. Saint John, Suite 200

    San Jose, CA 95113


    Seminar Track

    Sales and Marketing, Startup Stage


    Cost (Continental Breakfast included)

    $30 SDForum Members

    $60 Non-Members

    Pre-registration unavailable. Please register at the door.