Leading Through the Tough Times - The 3 Ps of Leadership



  • Tune your ability to guide your organization through the tough times by focusing on Passion, People, & Paradox. Linda Ford is a popular presenter at SDForum, and attendees are eligible for a FREE 45-minute session with Linda.

    Register now for this event


    Linda Ford, (Bio), President & Founder, Optima Consulting

    If you're leading a technology company, no one needs to tell you that your job is radically different than what it was last year. Your leadership is key to navigating your company successfully through today's economy. You can do this best with consistent attention to the 3 P's: Passion, People, and Paradox.

    Come hear Dr. Linda Ford's leadership lessons, learned in over 25 years of leading change in technology companies. In this interactive workshop, you will tune your ability to guide your organization through tough times by focusing on passion (creating the fire), people (developing trust and empathy), and paradox (managing dilemmas).


    Those who attend Dr. Ford's seminar will be eligible to attend private One-on-One sessions with her at a later date – free of charge. The sessions will be held the following week: Thursday afternoon, May 31st and Friday morning, June 1st. Details to sign up for these closed slots – at the seminar.

    Start-up founders and CEO's and senior line managers interested in improving the performance and longevity of their organizations will find Dr. Ford's rich collection of practical examples and tips very useful. You'll lead differently tomorrow because of what you learn today!

    Speaker's Bio


    Linda Ford, Optima Consulting

    Dr. Linda Ford is the president and founder of Optima Consulting, Inc. Optima, founded in 1991, is dedicated to enhancing the competitive position of technology companies by developing powerful executive leadership teams through both organizational development and individual development for executives. Before founding Optima, Linda spent 7 years at Tandem Computers in marketing, product management, and as staff to the CEO on corporate culture and values. Prior to that, she was with Digital Equipment Corporation for 7 years in training, field sales and regional management.

    In 1992, Linda earned her PhD in Human and Organization Systems from the Fielding Institute. In her 10 years of consulting work, Dr. Ford has played a key role in the development of software start-ups including Presidio, Active Software, and Scriptics. She has also been instrumental in driving key business changes at large companies, including Sun Microsystems, Silicon Graphics, Sugen, and Xilinx. Her contribution to the development of the software community in Silicon Valley has most recently been played out as advisor to both SDForum and the SVASE board of directors.

    Event Logistics


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    8:30-9:00am Registration/Networking/Continental breakfast
    9:00-11:30am Interactive Seminar

    Seminar Track

    Management; Startup and Funded Stage Businesses


    Cost (Continental breakfast included)
    $30 SDForum Members
    $60 Non-Members