• Inside Developer Networks Wednesday, October 22, 2003 - 07:00PM
    Autodesk, Inc.
    111 McInnis Parkway
    San Rafael,
    Main Event Series

Inside Developer Networks



  • Pre-registration for this event is closed.
    Please register at the door.


    Event Co-Host



    Leslie Givens (bio), Program Director for Marketing and Communications Developer Relations -IBM
    C.K. Haun (bio), Director, Worldwide Developer Technical Services - Apple
    Dave McClure (bio), Director of Geek Marketing - PayPal Developer Network
    Jim Quanci (bio), Global Business Development - Autodesk
    Greg Stern (bio), Vice President of DevNet - Macromedia


    Guy Kawasaki (bio), Managing Director - Garage Technology Ventures

    Program Overview

    America's software publishers and hardware manufacturers are unparalleled in their speed-of-innovation. One of the secrets of their success will be revealed at a special joint meeting on October 22nd, of the Software Development Forum and SofTECH.

    What's the secret? Tech-savvy online communities, and offline services that make innovation opportunities irresistible.

    These communities known as Developer and Partner Networks bring together content and resources to attract potential partners. The result is a dynamic system that speeds the process for transforming great ideas into shipping products.

    These innovators have made a conscious decision that they can't provide every solution to every customer. Instead they invest in partner/developer networks. In doing so, they extend their ability to provide solutions for a wider group of customers / vertical markets than they could profitably address alone.

    Join the chiefs of the developer/partner networks from Apple, Autodesk, IBM, and Macromedia this October 22nd. These innovation experts will outline their organization's business models and the technical strategies that allow their organizations to capitalize on new opportunities faster, and shorten time-to-value in their highly competitive marketplaces.

    Don't miss the opportunity to engage them in a conversation about the business and technical aspects of their networks. Developers will appreciate the chance to explore best-practices for content, support, and communication. Those with a business focus will benefit by the opportunity to rethink the partnership process and how to empower their own innovation initiatives.


    Speaker Bios


    Leslie Givens

    As Program Director for Marketing and Communications in IBM Developer Relations, Leslie is responsible for driving making IBM’s vision of on demand real for ISV partners, communicating the important role ISV partners play in IBM's mid-market strategy, and generating excitement in the industry around what IBM is doing as a catalyst of innovation for emerging ISV business opportunities.

    Leslie joined IBM in 1997 as a marketing manager on IBM's SiliconValley-based Java team. In this position, she drove a number of successful campaigns and programs demonstrating IBM's active role in advancing the development and adoption of Java technology. Leslie also managed a team of technology strategists, marketers and evangelists focused on advancing IBM's leadership in delivering other key e-business technologies and open standards such as XML and Linux. Before joining IBM, Leslie worked in marketing consulting which included a stint at Regis McKenna. Leslie received her B.A. from University of California, Santa Barbara and her MBA from Georgetown University.


    Guy Kawasaki

    Guy Kawaski is a founder of Garage Technology Ventures. Currently, Guy is the Chief Executive Officer, Managing Director, and Chairman of Garage. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and a M.B.A. from UCLA, as well as an honorary doctorate from Babson College..


    Dave McClure

    In 2001, Dave joined PayPal as Director of Marketing, and is now responsible for technical education and marketing for the PayPal Developer Network program.

    Dave came to the SF Bay Area in 1989 initially as a programmer and database developer, and worked as a consultant for both Intel and Microsoft. In 1995 Dave started Aslan Computing, an Internet and E-Commerce consulting company. Aslan won Microsoft's Solution Provider of the Year award for Northern California in 1997, and was later acquired in 1998 by Panurgy Corporation. From 1999 to 2001, Dave worked with several startups as an advisor/consultant and full-time employee.

    Since 1995 Dave has served on the executive council of the Software Development Forum. From 1998 to 2000, Dave was founder and chairperson of the Silicon Valley eCommerce SIG, an industry user group focused on eCommerce technology, solutions, and best practices. Dave has also been a board member for the Silicon Valley Association of Software Entrepreneurs, and served as SVASE president from 1998 to 1999.


    C.K. Haun

    C.K. Haun started in the Apple community in 1979, and released his first commercial product in 1980. He spent the '80s writing education and development tools software for the Macintosh. He joined Apple in the late '80s as an engineer in the Developer Technical Support section, and moved to managing various DTS teams. In 1994 he moved to the Apple System Software organization. He was the chief engineer for the Mac OS 8 project, designed the NetBoot system for Mac OS and was part of the team that defined the core of Mac OS X. In 1998 Haun re-joined the Developer Relations team as Director of Worldwide Developer Technical services. His team is responsible for focusing on key developers, assisting them with development efforts and providing rich technical content to Apple's developer website to support the more than 100,000 Macintosh developers worldwide.


    Jim Quanci

    With more than 15 years of engineering and design experience, Jim Quanci has spent the past decade working closely with Autodesk's leading technology partners. He oversees an international network of nearly 3000 members - primarily customers and third-parties who customize, complement and extend Autodesk solutions. Jim's experience working with Autodesk partners from around the world includes: 6 years in the Americas, 6 years in Asia-Pacific and 2 years in Europe. With a BS in Mechanical Engineering from The Cooper Union, and an MBA in International Marketing from San Francisco State University, Jim is a frequent presenter and consultant to leading design software firms and Fortune 500 companies on software development technologies.


    Greg Stern

    Greg has spent his career creating resources that help designers and developers improve their skills, expand their networks, and enhance their websites. For almost a decade he developed and managed the Seybold conferences and went on to run the award-winning independent developer sites—DevX and CNET's Builder.com. Greg is the Macromedia Vice President of DevNet.


    Event Logistics


    Autodesk, Inc.
    111 McInnis Parkway
    San Rafael, CA


    6:30-7:15 Registration/Networking
    7:15-8:15 Panel Presentation
    8:15-8:45 Audience Q&A



    Free to SDForum and SofTECH members
    $10 Institutional/non-member Students
    $15 Non-members

    SofTECH members and students please phone 408-494-8311 to register with discount.

    Pre-Registration is highly recommended. Seating is limited.

    Pre-registration for this event is closed.
    Please register at the door.