Collaboration SIG: BlogHer: From Hierarchy to Community



  • Monthly Meeting of the Collaboration SIG


    Presentation Overview:

    From Hierarchy to Community

    Elisa Camahort, Jory Des Jardins, and Lisa Stone of BlogHer discuss how three equal partners collaborate with each other and their community in a business world used to hierarchy.  Join us as they explore ways that organizations can collaborate with and set their organizations on fire, building engagement and personal investment without descending into anarchy or creating a pretense of democracy.


    About the Panel:

    Elisa Camahort, BlogHer Co-Founder


    Elisa Camahort is a co-founder of BlogHer LLC and is President of Events and Marketing. A marketing executive with 16 years of experience in Silicon Valley, Elisa opened her own high-tech marketing consultancy, Worker Bees, after a successful career as a marketing executive in the cable broadband sector, managing multiple product lines, senior product management staff, and multi-million dollar budgets. Her most recent corporate position was Senior Director of Product Marketing at Terayon Communication Systems, where she was nominated for an SCTE (Society of Cable Telecommunications Engineers) Women in Technology Award. She has been published numerous times and has extensive public speaking experience, most recently presenting on the "What, Why and How of Blogging" to various technology and marketing organizations.

    Elisa was at the vanguard of professional and business blogging, and currently maintains no less than nine blogs. Elisa is an advisory board member of the Society for New Communications Research.


    Jory Des Jardins, BlogHer Co-Founder,


    Jory Des Jardins is a co-founder of BlogHer LLC and is President of Alliances and Business Development. A writer and media strategist, Des Jardins writes on women's business issues, marketing, blogging, and entrepreneurship for Fast Company, Inc. Magazine, and her blog, Pause, which has provided the basis for her book, Work and the Single Girl, and an essay on corporate authenticity in More Space: Nine Antidotes to Complacency in Business. She's written for Sports Illustrated for Women, Worthwhile, The San Francisco Chronicle Magazine, Working Woman, USA Today Magazine, Good Housekeeping, and The New York Times. Jory has helped high-technology start-ups Pluck and Rojo launch successful blog syndication initiatives and produced Third Age¹s successful network of bloggers. She previously led business development and marketing for MyPrimeTime, Executive Development Associates, a boutique marketing firm, and for Source Media Productions, her consultancy specializing in marketing for noted experts. Jory is an advisory board member for BlogBurst.


    Lisa Stone, BlogHer Co-Founder,


    Lisa Stone is a co-founder of BlogHer LLC and is President of Operations and Evangelism. Lisa is a journalist and blogger whose work has appeared in The New York Times and the Los Angeles Times, as well as other publications and Web sites.

    Lisa has launched sponsored blog networks for Knight Ridder Digital and American Lawyer Media, blogged the Democratic National Convention for The Los Angeles Times and regularly contributed to Jay Rosen's Pressthink. Previously, she was executive producer and editor-in-chief for the original Networks, where she launched an award-winning Web portal that became a top 30 Web site with 25 million unique visitors and 312 million pageviews per month. She has developed Web coverage with Hearst and Rodale magazines, Gallup, Bloomberg, ABC's Good Morning America, E! Television/Online and HBO's Sex and the City. Earlier in her career, Lisa produced news and sports for WebTV, was a strategic planner for CNN and reported on business, politics and transportation for The Oakland Tribune/Alameda Newspaper Group, where she broke a series of national stories on the Federal Aviation Administration using the Freedom of Information Act (FOIA). Lisa is the first Internet journalist awarded a Nieman fellowship (2002). Lisa is an advisory board member for the Center for Citizen's Media.


    About BlogHer

    Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer LLC's mission is to create opportunities for women bloggers to pursue exposure, education, and community, through online platforms and regular conferences. The BlogHer Network ( ) is the Web¹s number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics.. The company¹s second annual conference, BlogHer '06, has expanded into a two-day conference targeting 750 attendees and press.

    Companies such as MSN Spaces and Yahoo! are participating as premium sponsors. The conference will take place in San Jose, CA, July 28-29. Tickets for Day Two, featuring such diverse speakers as Arianna Huffington, Heather Armstrong and Susie Bright, can still be acquired at: company?s latest initiative is the BlogHer Advertising Network, BlogHer's first qualified, targeted environment for contextual advertising showcasing a growing list of women bloggers who are parents. For more information see .



    CHARLES WELSH, BC SIG Co-Chair and Founder,
    PATTI WILSON, Career and Organizational Coach,
    SCOTT MCMULLAN, Director of Developer Relations,

    To reference the SDForum Collaboration SIG Blog: SDForum Collaboration SIG


    Event Logistics


    Pillsbury Winthrop Office Silicon Valley
    2475 Hanover Street
    Palo Alto, CA 94304-1114


    6:15 - 7:00 p.m. Registration/Networking

    7:00 - 9:00 p.m. Presentation



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required