The New Data Center: Challenging the IT Model



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    Please register at the door.


    Event Co-Host



    Program Overview

    Information technology is in the midst of the most dramatic transformation it has experienced in more than 40 years. IT Executives are looking to solve broad issues like distributed data and infrastructure software. Their end goal is to increase asset utilization, whether it is servers or data being shared. This new IT economics is essentially challenging the business models of entire industries; essentially driving technology into a commodity.

    Join SDForum and SofTECH for the "New Data Center," where three executives leading this transformation will participate in a provocative panel conversation moderated by Quentin Hardy, Silicon Valley bureau chief for Forbes magazine. Bill Coleman, CEO of Cassatt, was the founding CEO of BEA Systems, the fastest tech company in history to reach $1 billion in sales. His new company, Cassatt, aims to automate IT operations and remove most of the human cost from the economics of running a data center. Stephen DeWitt, CEO of Azul Systems, sold his last company to Sun Microsystems in 2001 for more than $2 billion. His new company, Azul , is pioneering a new era of unbound compute with the introduction of network attached processing, bringing virtually unlimited processing power to data centers at a fraction of the cost of traditional servers. Diane Greene has led VMware, the leading virtual infrastructure company, since its inception in 1998. VMware virtual infrastructure is a game-changing technology that enables enterprises to simplify their IT, fully leverage their computing investments and respond faster to changing business demands.


    Co-hosted by

    SDForum Software Architecture & Modeling (SAM) SIG 



    6:30 PM -7:15 PM Registration/Networking

    7:15 PM -8:15 PM Introductions and Panel Discussion

    8:15 PM -8:45 PM Audience Q&A



    Quentin Hardy, Silicon Valley bureau chief, Forbes

    Bill Coleman, CEO, Cassatt

    Stephen DeWitt, CEO, Azul Systems

    Diane Greene, President, VMware


    Event Logistics


    Golden Gate Club

    135 Fisher Loop, Presidio

    San Francisco, CA 94129



    $10 SDForum and SofTECH members

    $20 Non-members

    Pre-registration for this event is closed.
    Please register at the door.