MI SIG: MPEG-4 and the Future of Mobile Video



  • The Multimodal Interactive SIG ( Past Name: Wireless/Voice SIG)



    Robert Bleidt - President, Streamcrest Associates
    Kathleen Peters - Vice President Device Solutions, PacketVideo, Inc.
    Mikaël Bourges-Sévenier - Founder and Chief Technical Officer, Mindego


    Presentation Overview

    With ring tones and SMS established as profit centers for operators, and MMS camera phones entering mainstream growth, video could emerge as the next revenue opportunity for operators. Outside the U.S., two-way video handsets have been offered in Japan on DoCoMo's FOMA service since 2001, and Europe's "3" network since 2003. However, mobile video faces technical, business, and user challenges to adoption. Network bandwidth usage, content partnerships, and user appeal are issues mobile video services will have to overcome to succeed.

    Although many operators have experimented with proprietary formats from Real Networks and Microsoft, the international MPEG-4 standard is emerging as the most popular format for mobile video. This session presents an opportunity to learn from two pioneers in MPEG-4 technology, PacketVideo and Mindego.

    Questions to be addressed include:

    • Just what is MPEG-4?
    • How do open standards such as MPEG-4 compare with proprietary systems?
    • Who's using MPEG-4 today?
    • What does the future hold for mobile video and animation?


    About the Presenters


    Kathleen Peters is Vice President, Device Solutions, for PacketVideo, working with silicon and device manufacturers worldwide. She has been a key executive at PacketVideo for more than four years. Currently based in North America, she has also worked from PacketVideo offices in Nice, France, covering European device and silicon manufacturers.

    Prior to joining PacketVideo, Peters was in sales and business development at Cadence Design Systems, servicing major global accounts from 1994-1999. Prior to Cadence, she was a DSP engineer in Motorola's Cellular Subscriber Division, where she earned a patent for DSP frequency tracking.

    Peters earned a bachelors degree in electrical engineering from University of Missouri-Rolla, and a masters degree in electrical engineering with focus on wireless communications from the Illinois Institute of Technology.



    Mikaël Bourges-Sévenier is Mindego's founder and chief technical officer. He is a key contributor to the MPEG-4 Systems standard and one of the original developers of the 2-D/3-D reference software. He currently holds the position of chairperson to the MPEG-4 SNHC, where his responsibilities include supervising AFX reference software and leading subgroups for advanced interactive and rendering technologies and on-line gaming, and provides the liaison for the W3C recommendations involving SVG and SMIL.

    Mikaël is an author of two books on MPEG-4, with a third in the works. In the past he has been a European Commission multimedia expert and has held chief architect roles at France Telecom and iVAST.



    Robert Bleidt is President of Streamcrest Associates, a product and business strategy consulting firm in new media technologies. Previously, he was Director of Product Management and Business Strategy for the MPEG-4 business of Philips Digital Networks and managed the development of Philips Emmy-winning asset management system for television broadcasting.

    Prior to joining Philips, Mr. Bleidt served as Director of Marketing and New Business Development for Sarnoff Real Time Corporation, a video-on-demand venture of Sarnoff Labs. Previously, he was Director of Mass Storage Technology and inventor of SRTC's Carousel(tm) algorithm. Before joining Sarnoff, Mr. Bleidt was President of Image Circuits, a consulting engineering firm and manufacturer of HDTV research equipment, and Senior Staff Engineer with Fortel, a manufacturer of signal processing equipment for the broadcast television industry.

    Mr. Bleidt holds BEE, MSEE, and MBA degrees and is a Registered Professional Engineer.


    Event Logistics


    Openwave Systems Inc.

    1400 Seaport Boulevard

    Redwood City, CA 94063

    Tel: 650.480.8000


    6:00 PM Registration and Networking

    6:30 PM "Opener" Introduction to MPEG-4 Technology and Markets, Streamcrest Associates

    6:45 PM PacketVideo

    7:45 PM Mindego

    8:40 PM Adjournment



    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required

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