Marketing SIG: Cloud Computing from a Marketing Perspective



  • Title:  Forecast: Cloud Computing from a Marketing Perspective

    Abstract:  Cloud computing is in the forecast for many companies.  Some companies have made the journey already but many are in the early stages of moving into this new paradigm.  Cloud represents a fundamental shift from incremental IT improvements to a new model that can transform the industry and thus make enterprises more responsive and competitive.  New industry leaders will emerge. They are the companies who see the opportunity more clearly and execute efficiently to create compelling solutions.

    Come listen to a panel of cloud marketing leaders from prominent cloud companies. The panel will discuss key opportunities, trends, challenges, market impact and future of cloud computing. 

    At the end of this event, application to your marketing campaigns and solutions offerings will be clear and sunny.|


    Mathew Lodge is Senior Director, Cloud Product Marketing at VMware, responsible for the go to market of vCloud services with VMware's service provider partners. Mathew began his career at Schlumberger/Omnes, helping to connect six countries to the Internet for the first time. That led to router product management leadership at Cisco and then two start-ups, a year as a consultant in a $400m trade secret lawsuit, and most recently product marketing leadership roles at Symantec. He holds a Master's in Computer Systems Engineering from the University of York, and is an alumnus of London Business School.

    John Morley is the Director of EMC's Silicon Valley Executive Briefing Center.
    In this role, John leads strategy briefings and workshops with several hundred national and international companies each year.  He is currently developing a cross-functional, customer-facing network within EMC focused on improvements in Business Process Management and User-centric IT service provision.  Other interests include the cultural challenges organizations face in embracing cloud technology and how boutique SW and consulting companies can effect change for companies and vendors alike.

    Prior to managing the EBC in Santa Clara, John worked for 5 years as an Infrastructure Consultant at EMC's EMEA Briefing Center in Cork, Ireland and joined EMC in 2000 from Dell Corp.

    Moderator: Sheryl Chamberlain, Senior Director Technology Alliances, EMC Corporation

    Sheryl is responsible for aligning EMC’s corporate strategy and vision with VMware and adjacent ecosystem partners for architecture, solutions and worldwide go to market programs. Her focus includes creating and driving field engagement programs to accelerate the customer’s journey to the private cloud.  Over the last 10 years at EMC she has demonstrated strategic and results oriented leadership in a variety of senior management positions spanning channels, business development, marketing, service providers and alliances. Before EMC Sheryl was the CEO of a consultancy practice and held key sales, marketing and financial positions for Fortune 500 companies including IBM, PepsiCo and Deloitte TouchÉ

    She is on the Board of Directors for the Association for Corporate Growth and the Georgia O’Keefe Museum and was the Founding Officer and President of the Construction Financial Management Association.  Sheryl represents EMC in the community was the Founding President of EMC ‘s West Coast Women’s Leadership Forum,  Founding Director EMC’s Grass Roots Leadership & Innovation Speaker Series,  Global Women’s Leadership Network Woman Leader for the World, Director of the Alliance of Technology and Women Mentoring Program and received a YWCA Tribute to Women (Twin) Award. 


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking