Business Intellligence SIG: Why Most Dashboards Don't Work



  • The Monthly Meeting of the Business Intelligence SIG Presentation Overview Why Most Dashboards Don't Work Dashboards have become a popular means to present critical business information at a glance, but few do so effectively. Huge investments are made in business intelligence to produce actionable information, only to have it robbed of meaning at the very last stage of the process: the presentation of insights to those responsible for making decisions. When designed well, dashboards engage the power of visual perception to communicate a dense collection of information in an instant with exceptional clarity. This clarity can only be achieved by applying visual design skills that address the unique design challenges of dashboards. These skills are not intuitive; they must be learned. In this presentation, Stephen Few will introduce the unique challenges of dashboard design, featuring the 13 most common mistakes that ought to be avoided. About the Presenter Stephen Few Stephen Few has worked for 24 years as an IT innovator, consultant, and educator. Today, as Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, writes the monthly data visualization column for the Business Intelligence Network (, speaks frequently at conferences like TDWI and DAMA, and teaches in the MBA program at the University of California in Berkeley. He is the author of two books: Show Me the Numbers: Designing Tables and Graphs to Enlighten and a new book entitled Information Dashboard Design: The Effective Visual Communication of Data. You can learn more about Stephen's work at Event Logistics Location Cubberley Community Center 4000 Middlefield Road, Room H-1 Palo Alto, CA



    6:30 - 7:00 p.m. Registration / Networking / Refreshments (please arrive before 7:00 p.m.)
    7:00 - 8:30 p.m. Presentation and Discussion


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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