Business Intelligence SIG: Satisfying the Data Needs of the Business



  • The Monthly Meeting of the Business Intelligence SIG


    Presentation Overview

    There is no lack of consultants who will offer to build you a data warehouse. But building a data warehouse is not the goal. Satisfying the data needs of the business is the goal. Come enjoy a presentation about how a small marketing team that went about getting the data needed to support Microsoft's MSN TV 2 product (the Microsoft remake of WebTV). The team built a small dimensional data warehouse (in the spirit of Ralph Kimball) to answer both immediate business questions and to be an extensible platform for future data needs. This presentation will give an overview of what the team did right, did wrong nd learned over the course of a year while attaining their goal e.g. gathering the business requirements, analyzing source systems, creating the ETL, and finally building reports.


    About the Presenter

    Daniel Mathews is a Product Manager for Business Intelligence at Yahoo.

    He has 7 years experience in business intelligence. His BI experience ranges across gathering requirements, coding ETL, building reporting systems, and data mining (especially predictive classifiers). Although he did work for Microsoft, he won't go into a vendor sell mode for SQL Server, Reporting Services or MSNTV2.


    Event Logistics


    Cubberley Community Center

    4000 Middlefield Road, Room H-1

    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments (please arrive before 7:00 p.m.)

    7:00 - 8:30 p.m. Presentation and Discussion



    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required

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