Business Intelligence SIG: Pricing & Yield Management at Yahoo!



  • The Monthly Meeting of the Business Intelligence SIG


    Presentation Overview

    Pricing & Yield Management is a very technical discipline that originated in the Airline industry in the 70's. This approach has been adapted to the management of Yahoo!'s advertising. The talk will compare and contrast traditional Yield Management to Yahoo!'s situation and will give an overview of how Yahoo! leverages data to make informed decisions about pricing and managing the advertising inventory.


    About the Presenter

    Madhu Vudali

    Madhu Vudali is the Director of Pricing & Yield Management within Yahoo!'s Media Sales Operations. He has been at Yahoo! for over 3 years. Prior to Yahoo! he worked in the Pricing and Revenue Management field both as a consultant and as a software developer & product manager.


    Event Logistics


    Cubberley Community Center
    4000 Middlefield Road, Room H-1
    Palo Alto, CA



    6:30 - 7:00 p.m. Registration / Networking / Refreshments (please arrive before 7:00 p.m.)
    7:00 - 8:30 p.m. Presentation and Discussion


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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