Business Intelligence SIG: Numbers not Napkins: Simple Metrics & Business Models for Startups



  • Silicon Valley is re-booting... again. As the rest of the US economy gets turned upside-down, startups in silicon valley are getting used to less capital, and a more metrics-oriented approach to their business, as well as a cash-conscious approach to funding & operations. Many startups now build products on a budget of less than $1M (some for under $100K), and use startup dashboards & web analytics tools to measure user behavior, product usage, feature conversion, and marketing effectiveness. They also use rapid development, fast iteration cycles, and a/b / multivariate testing tools to optimize product features & marketing programs.

    If you are a startup entrepreneur, developer, investor, or technology business executive, this lecture will show you how to put together your own business metrics framework for your startup or company. The workshop will focus primarily on how to use a simple 5-step model for startup metrics (Acquisition, Activation, Retention, Referral, Revenue) to make better product & marketing decisions. We'll show you how the model works & how to apply it to your business. We'll also cover a variety of topics including: creating a basic user conversion dashboard, defining your company & product keyword vocabulary, selecting & evaluating marketing channels, and setting up simple email strategies for user retention.

    Speaker: Dave McClure - Master of 500 Hats (
    Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. His current passion is helping startups with marketing, product strategy, and startup metrics. Dave is the founder of Startup2Startup, and was the conference organizer & chairperson for STARTonomics, Graphing Social Patterns, and co-chair for Web 2.0 Expo (SF). He has been a guest lecturer on social networking application platforms & viral metrics at Stanford University.

    Dave graduated from the Johns Hopkins University with a BS Engineering in Mathematical Sciences. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of funny-looking hats.



    6:30-7:00pm registration/networking/refreshments/pizza
    7:00-8:30pm presentation and discussion



    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required