Business Intelligence SIG: Now You See It: Using Your Eyes to Make Sense of Data



  • Topic: Now You See It: Using Your Eyes to Make Sense of Data

    Most data analysis can be done using simple techniques to make sense of numbers. These techniques rely on something that almost everyone has—vision—using graphs to discover trends, patterns, and exceptions that reside in quantitative information and interactions with those graphs to uncover what the discoveries mean. As the need for analytics to inform decision-making in businesses and organizations of all types is now being firmly embraced, the skills and tools that are needed to do this are scarce. In this presentation, Stephen Few will describe what’s needed to tame the flood of data that threatens to overwhelm us using simple and practical data sense-making techniques that combine the strengths of computers with those of the human brain.

    Few has worked for over 25 years as an information technology innovator, teacher, and consultant. Today, as Principal of the consultancy Perceptual Edge, he focuses on practical uses of data visualization to explore, analyze, and present quantitative information. He writes the bi-monthly Visual Business Intelligence Newsletter, speaks internationally, and teaches in the MBA program at the University of California, Berkeley. He is the author of three popular books: Show Me the Numbers: Designing Tables and Graphs to EnlightenInformation Dashboard Design: The Effective Visual Communication, and brand new from Analytics Press, Now You See It: Simple Visualization Techniques for Quantitative Analysis. You can learn more about his work at


    PDF of the presentation is now available here!




    Building D
    Southern Cross Room
    3410 Hillview Avenue
    Palo Alto, CA 94304