Windows SIG:, Microsoft, and Magenic Technologies



  • Microsoft Worldwide Partner of the Year



    Geoffrey Smalling, Vice President of Information Technology

    Kevin Kriner, Consulting Manager & Stuart Williams, Principal Architect
    Magenic Technologies Inc.


    Presentation Overview, Microsoft, and Magenic Technologies - Microsoft Worldwide Partner of the Year, Microsoft, and Magenic Technologies worked together with’s management and development team to rebuild their proprietary warehouse management system using the Microsoft .NET Framework 2.0 and Microsoft Visual Studio® 2005. For this effort, Magenic won Microsoft’s 2005 Worldwide Partner Award for Technical Innovation in Custom Development Solutions. Magenic bested five other finalists in this category, out of more than 1,800 entrants worldwide.

    Come learn how and Magenic Technologies were able to use Visual Studio 2005’s rapid application development environment, architectural and quality assurance tools, and support for an agile development approach, to quickly deliver a service-oriented architecture with increased business functionality that has significantly reduced the time and cost to execute's key operational processes.


    About the Presenters

    Geoffrey Smalling

    Geoffrey Smalling is the Vice President of Information Technology at, the largest online retailer of wine, wine accessories and gifts, and gift baskets.

    Kevin Kriner

    Kevin Kriner is a Consulting Manager and Principal Consultant at Magenic Technologies, Inc., with experience as a Practice Manager, Project Manager, Developer, Architect, Business Analyst, and Quality Assurance Analyst with client-focused project-based consulting firms integrating technical, strategic, and creative deliverables into a business solution. He is committed to helping his clients succeed by understanding their businesses and applying technology to transform them. Kevin has worked in a variety of industries including the public sector, insurance, financial services, real estate, high-tech, and healthcare services. He has been involved in the entire development lifecycle using/developing several structured processes and using/developing several application frameworks, from project vision to requirements gathering through production support. Kevin brings a combination of project management experience, as well as business and technical expertise to his clients. Kevin has worked at Magenic for 5 years.

    Stuart Williams

    Stuart Williams just celebrated his 3-year anniversary at Magenic where he is a Principal Architect. Stuart has diverse experience in a number of verticals: eCommerce, EDI, 911, Medical Billing, Finance, Aviation, Real Estate, etc. He spent 14 months as a Magenic at Microsoft helping to develop the next generation of an ORM framework which will hopefully materialize in the next version of VS (Orcas). Stuart has experience in management/leadership, project management, development, testing, and other sundry activities over a 26 year span.


    Event Logistics


    Cubberly Community Center
    4000 Middlefield Road, Room H-1
    Palo Alto, CA 94105


    6:30 - 7:00 Informal Q&A with Pizza
    7:00 - 7:15 Announcements
    7:15 - 9:00 Presentations


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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