Web Site Bootcamp: Search Engine Optimization
Would you like to greatly increase the number of visitors to your web site?
Pre-registration is no longer available.
Please register at the door.
Anyone can type their company name into Google and show up near the top -- but that's not how people search the web! Everyone knows that the Internet doesn't follow the fantasy world of "If you build it, they will come." Add to this that a great-looking site doesn't necessarily translate into many visitors.
What are some of the tricks of the trade to show up at the top of a web search? You might be surprised. It takes creativity, persistence and know-how to achieve and maintain a top search engine ranking. Join us as we debunk various search engine optimization myths and answer pressing questions about your own website.
Join us to discover some of the key points to consider if you are looking for more traffic for your company's web site. This first session will cover the basics of how to put together a web site with maximum visibility. The next session on Wed, July 16, will go into more technical detail with search engine issues such as dynamic URLs and low link popularity, and how to tackle them effectively.
Participants of this session who would like to have their company's URL used in specific examples during the seminar are welcome to email the URL to firstname.lastname@example.org by Monday, May 5th.
Andreas Mueller, Chief Strategist,Bloofusion
Andreas' roots are firmly planted in global marketing. He spent 16 years in Germany, has lived and worked in France, the UK and Japan. He has a bachelor's degree from Alma College (Michigan) and a master's degree from the University of California, Davis.
He began his career in 1989 at Seagram & Sons in San Francisco, marketing wines from France and Germany in the US. When he had the opportunity to manage the office's network infrastructure, the pull of high tech was irresistible. He quickly taught himself UNIX, familiarized himself with the high tech sector and, in 1994, was hired by the French software firm Esker. There he headed up their global marketing department based in San Francisco. He worked as VP of International Marketing with Esker's offices in France, Germany, the UK, Spain and Italy, helping the company to grow ten-fold and successfully complete their IPO.
In 1997 Andreas joined the staff at JSB, a UK software company located in Scotts Valley (near San Jose) as their VP of Marketing. There he managed strategic and tactical marketing, perfecting the art of online campaigns. During this time JSB went public, increased its global staff to over 350, its market cap to over $1 billion and changed names to SurfControl. In 2001, it was time to change gears and Andreas started up SynapseFusion, a company that focuses on building strategic business alliances between Europe and the US.
Currently Andreas is the co-founder and strategist behind the Bloofusion Group, a one-stop outsourcing partner for search engine visibility, online marketing and online lead generation solutions. How do they help you as a client? By opening up your web site to the search engines letting you attract as many global visitors as possible.
Bloofusion has offices in Aptos, Belmont and Germany.
12:00pm-2:00pm Brown Bag Session
111 W. Saint John, Suite 200
San Jose, CA 95113
Cost (Refreshments included; NOT lunch, please bring your own!)
$15 SDForum and ASAP Members
Pre-registration unavailable. Please register at the door.