Web Apps & E-Commerce SIG: Slicing, Dicing, and Enticing E-Commerce Users
Topic: Slicing, Dicing, and Enticing E-Commerce Users
Join us for an interesting and interactive evening learning about the new generation of building blocks, applications, and implementations of E-Commerce models from the panel discussion, "Slicing, Dicing, and Enticing E-Commerce Users".
6:30-7:00 pm Registration / Food & Drink / Networking
7:00-9:00 pm Presentations, Panel Discussion and Q&A
The stakes in E-Commerce have grown high for branded / non branded merchandise, virtual products / services, and payment methods, and consumers have many choices. E-Commerce online retail sales totaled approximately $176 billion in 2010, growing 12.6% from the previous year, and are expected to grow by further 10% year over year through 2015.
The growth is being driven by new shoppers as well existing shoppers shopping more online. About a third of the growth came from new shoppers while a majority of the growth came from existing shoppers in categories that are online staples, like books and media, but also in products mostly sold in physical stores, like furniture and home appliances.
Factors increasing e-commerce include channel expansion beyond internet into tablet and mobile; and the value shoppers place on convenience. But increasingly a major driver of shopper activity is the increasing variety of products, new shopping models, like online daily deal offerings (Groupon), subscriptions (Shoe Dazzle), limited time / edition sales (Birchbox), sales of gently used items (going beyond eBay and Craigslist), commercial links embedded in digital applications (Game Ads), vertically integrated storefronts (a la Zappos), customizability of products and services, and personalization of the online experience.
To help consumers discover what they can spend money on, rate, share, and assimilate information, companies are inventing and implementing ever more enticing user interfaces, offers, social interactions, and packaging that mimic the old brick and mortar world yet reinvent it for online consumption. Once created, these beautiful artifacts are then made to target the intended audience using a combination of product information, user "intent", user "profile", and historical observations. All this is accomplished by slicing, dicing, and interpreting a combination of user and product information before the sale is made to target users, and after the sale is made, to replay back to users.
Moderator - Ritu Malhotra
Join Us On Meetup:
IBM - Smarter Commerce Summit, San Diego 2011 http://www-01.ibm.com/software/commerce/summit/
IBM - Smarter Commerce www.ibm.com/smartercommerce
US Online Retail Forecast, 2010 To 2015, eCommerce Growth Accelerates Following "The Great Recession"