WS SIG (SF): Web Services, ASP’s and Business Value



  • This session will feature two speakers who will help us understand the relationship between these methodologies.


    John McDowall (bio), CTO - Grand Central
    Steve Kusmer (bio), CEO - Atomz


    Presentation Overview

    Web Services, ASP’s and Business Value

    One of the benefits of Web Services is that they allow the exposure of functionality previously hidden behind the firewall. Companies can capitalize on this exposure to bring new business value to their customers or vendors. In one sense this sounds much like the recent promise of the Application Service Provider (ASP). ASP's also promised to add business value by relocating business process elements outside the firewall. This session will feature two speakers who will help us understand the relationship between the two methodologies.

    John McDowall, CTO of Grand Central will discuss the need for a network-based web services management framework, which can be thought of as an analog to the development of a international phone network. He will help us understand the value add brought by using a service provider model, giving specific business deployment examples.

    Steve Kusmer, CEO of Atomz will provide a real-life example of a "web native" ASP that is implementing Web Services. He will share his direct experience, the compelling propositions leading Atomz to Web Services, and how this brings tangible business value.


    About the Presenters


    John McDowall, CTO at Grand Central

    John has over 20 years experience in creating and developing products and site architectures, building and managing development teams. Prior to joining Grand Central Communications, John was chief technology officer and vice president engineering at mySimon where he was responsible for managing operations, product development and setting the direction for future development. While at mySimon, he managed the growth of mySimon to become the leading comparison-shopping site in terms of usage, performance, reliability and revenue.


    Steve Kusmer, CEO at Atomz

    Prior to co-founding Atomz, Steve was Vice President of Electronic Commerce and Marketing at Macromedia, managing one of the top 12 trafficked Web sites in the world. Before that he led teams shipping products ranging from 3-D design, computer-based-training, and presentation graphics. In 1996, he co-authored two patents with Mike Thompson at aha! Software Corporation which were subsequently acquired by Microsoft. In 1986, he led the development of the HP-UX UNIX operating system for Hewlett-Packard Company's RISC product line. Steve is a graduate of Cornell University.


    Event Logistics


    Thelen Reid & Priest Multipurpose Room
    101 Second Street, Second Floor
    San Francisco, CA 94105

    Note: Second and Mission--Security locks the doors at 6; buzz the security officer from the Second Street entrance for admission to the building.


    6:30-7:00pm registration/networking/refreshments/pizza
    7:00-9:00pm presentation and discussion


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No charge for MITCNC members for the month of June
    Please call 408.494.8378 for student memberships
    No registration required

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