Semantic Web SIG: Making Social CRM Smarter and Scalable



  • Making Social CRM Smarter and Scalable

    Enterprise adoption of social media is happening both internally and externally. Accenture calls social CRM the new frontier of marketing, sales and services. Altimeter has recently described new rules of relationship management for social CRM. Regardless 2010 will become the year of Social CRM or not, this event will try to figure out what social CRM is about, what challenges it's facing, and how text analytics can make it smarter and scalable.

    Dave Carroll from Salesforce will present " Social Networking in the Enterprise". Social networking in the enterprise brings with it a range of assumptions, opportunities and challenges. The consumer web is defining another compelling technology for success for the business web, Profession Social Networking. What value does social networking technology provide the enterprise? What are some of the assumptions that accompany the term “Social Networking?” What are the challenges inherent in applying another consumer web incubated technology to the enterprise? Learn about these benefits and challenges and how is providing the tools and platforms to realize the benefits and overcome the challenges of Social Networking in the Enterprise.

    Cheryl Kieliszewski from IBM Research will talk about "Analytics: A Competitive Differentiator".  The ability to pull value from data is a crucial competitive differentiator. Substantial value can be realized by making smart data-driven decisions. Vast amounts of heterogeneous data of variable quality requires better tools to identify data that is relevant for smart decision-making. Advanced analytics technologies are becoming a proven and growing domain to create value from data. This talk will provide an overview of advanced analytics research being conducted at IBM, projects currently underway and analytics research frontiers.


    Cubberley Community Center

    4000 Middlefield Road, Room H-1

    Palo Alto, CA 94105


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    Semantic Web SIG


    6:30pm - 7:00pm  Registration / Networking / Refreshments / Pizza

    7:00pm - 7:10pm  Introduction by AJ Chen (Moderator)

    7:10pm - 7:50pm  Dave Carroll: Social Networking in the Enterprise

    7:50pm - 8:30pm  TBD (text analytics talk)

    8:30pm - 9:00pm  Joint Q&A.