Semantic Web SIG: Emerging Semantic Ad Platforms



  • SDForum Semantic Web SIG Event

    Topic: Emerging Semantic Ad Platforms
    Here in the summer of 2008 the Semantic Web is still waiting for a killer app. Proponents have looked everywhere, but they may have overlooked one big opportunity – the true money-making machines on the Web are the online ad serving platforms that power Google, Yahoo, Microsoft and the like. Recently a host of new startup companies (Peer39, BuzzLogic, etc) have popped up to fill this gap. These startups are spending VC money to try to make smarter money machines themselves, and the large companies are not sitting on the sideline either (Microsoft, Adobe etc).

    During this Semantic Web SDForum event, we will focus on how semantics can make ad-serving smarter. Walter Chang from Adobe will present a new semantic ad platform that leverages the billions of pdf documents out there. And since natural language processing (NLP) is one of the primary techniques used to understand Web semantics, we will be joined by Tom Tague from Thomson Reuters to showcase the new Calais initiative ( which supplies a free Web-based platform for generating Semantic Web data that can be used to produce computable semantics from any text and feed them into any new search service, Semantic Web application or semantic ad platform.

    If you go home with a big new idea after this event, please don’t forget to say “Go semantics!”

    • Walter Chang, Senior Computer Scientist, Adobe Systems

    • Tom Tague, Thomson Reuters Calais initiative

    Walter Chang is a Senior Computer Scientist at the Advanced Technology Labs of Adobe Systems. His current research focus includes text mining, semantic metadata, automatic document analysis, knowledge representation, machine inferencing, and content ontologies. Previously, he was a Managing Director and Systems Architect at Scient (now SBI.Razorfish), an Engineering Manager at Oracle Corporation, and an Advisory Programmer in the Extensible Database group at the IBM Almaden Research Center. He has served as an Adobe W3C representative and contributor to RDF-Schema and has also published works in the areas of extensible database systems, document indexing methods, and automatic semantic metadata extraction. He holds patents in the areas of signature coding, persistent object storage, ontology-based classification and policy recommendation systems, and automatic document analysis. Walter received MS and BS degrees in electrical engineering and computer sciences from Santa Clara University and U.C. Berkeley.

    Thomas ("Tom") Tague leads Thomson Reuters Calais initiative, spearheading strategy, product development and partner relations. He also oversees the Calais developer community at, evangelizing the Calais Web service and its free and open API while working closely with commercial and non-commercial developers alike. Previous positions include EVP, Client Solutions for Darwin Partners and co-founder and COO for Tessera Enterprise Systems, as well as senior roles at Epsilon and Electronic Data Systems (EDS).




      Registration / Networking / Refreshments / Pizza

      Introduction / Community announcement

      Walter Chang: Adobe’s New Semantic Ad Platform

      Tom Tague: Calais – The Calais Semantic Web Service and Free API

      Dedicated Q&A period

    $15 at the door for non-SDForum members
    No charge for SDForum members
    No pre-registration required