• RFID Event: - VCs perspective on RFID Tuesday, June 28, 2005 - 06:30PM
    Pillsbury Winthrop Office Silicon Valley
    2475 Hanover Street
    Palo Alto, CA 94304-1114
    VC Breakfast Club Carr/ Ferrell LLP

RFID Event: - VCs perspective on RFID



  • Kickoff event for RFID SIG 

    The goal of the RFID Event is to promote the emerging RFID technology, foster understanding, and build relationships within the industry and the public. The group plans to deliver, within the framework of a Special Interest Group, education, information, and networking via technology domain briefings, seminars, and monthly meetings in Silicon Valley locations. We cover the RFID technology arena from passive to active UWB, from access control to retail apps, and issues from application design to data security, protection, and privacy. Topics include but are not limited to: Passive and active ID tags and their related readers, Location Based Services (LBS), Application Infrastructure (servers and network), Asset control and management, Supply Chain Management (SCM), Warehouse Management System (WMS), Customer Relation Management (CRM), Enterprise Resource Planning (ERP), Logistics, Data Mining, Homeland Security related issues, Hardware and software design, including Bluetooth, WiFi, UWB. 


    Presentation Overview

    RFID has caught a lot of attention recently, but has the market really taken off or is it overhyped? In this discussion we'd like to get the perspective from our VC panelists and understand what they are looking for in a RFID startup.

    Topics we will cover:

    • Where are we on the Technology Adoption Life Cycle for RFID?
    • What are so unique about the RFID market and is this a market favorable for startups or incumbent players?
    • Is the RFID middleware market too late to get in?
    • How are data analytics companies faring?
    • How about niche applications (pharma, WMS, pedigree,etc)?
    • How does source tagging impact the whole RFID market dynamics?
    • What are the key investing criteria for a RFID startup?


    About the Presenters

    Byron Deeter

    Byron is a Principal in Bessemer Venture Partner's Menlo Park office. He concentrates on the software, Internet, RFID, and mobile computing sectors. Most recently, Byron was an executive at IBM, as a result of its 2004 acquisition of Trigo Technologies, the product information management company that he co-founded. At Trigo, Byron served as founding President & CEO, then became Vice President of Business Development as the company grew to profitability, 150 employees, and a $40+ million run-rate. Byron worked with the RFID community extensively while at Trigo and IBM, helping to establish the Trigo product as IBM's EPCIS server and the foundation of IBM's enterprise RFID strategy.

    Bessemer worked closely with Byron and the executive team after Trigo's founding in 1999, and invested in all institutional financing rounds. In addition to Trigo, Bessemer has invested in numerous other companies involved with RFID such as Verisign, Kovio, Nominum, and StreamBase.

    Prior to Trigo, Byron worked in private equity with TA Associates where he focused on early-stage technology investing. He came to TA from McKinsey & Company. Byron holds a degree with honors from UC Berkeley in political economy. He was named a California Emerging Leader Scholar and an Alumni Scholar, and was a varsity member of Cal's national championship rugby team.


    Alexander Lloyd

    Alec joined Rustic Canyon as a Venture Partner in 2003. Before joining Rustic Canyon, Alexander was founding partner of Accelerator Venture Partners, a San Francisco-based partnership that invests in and consults with early stage technology companies. Alexander has made investments in a broad range of technology startups including Connectify, which was acquired by Kana (Nasdaq:KANA), Vykor, Vivato, and Cloudmark. Prior to founding Accelerator Venture Partners, Alexander was the Business Development Manager in Microsoft's Silicon Valley office responsible for Microsoft's relationships with the West Coast venture capital community. Alexander has also worked as a Product Manager in SGI's workstation division and has held marketing positions at Activision and Apple Computer. Alexander began his career at Goldman Sachs, where he spent three years as a financial analyst.

    Alexander received a BA in International Relations from the University of Pennsylvania and an MBA in Entrepreneurial Management from The Wharton School. He is also on the board of Junior Achievement of the Bay Area and the founder and president of SMAC (San Francisco Media Arts Council).


    Jim Marshall

    Jim co-founded Selby Venture Partners in 1998 and brings over 15 years of investment and technology experience in the Silicon Valley. When mentoring and supporting management teams of Selby portfolio companies, Jim draws on expertise developed during his nine years in various positions at Silicon Valley Bank. While there, he worked closely with more than 75 early-stage, emerging growth technology companies. In his last position as Vice President of the Commercial Software Practice, he worked with a number of venture-backed software and Internet companies including Accrue Software, BEA Systems, Broadbase Software, E.piphany and Nuance Communications.


    John Occhipinti

    As managing director at Woodside Fund, John dedicates his expertise to the development of ventures in the enterprise software sector. John serves on the Board of Directors of Intalio, CenterBoard and Tacit Knowledge Systems. Prior to joining Woodside, John was an early employee at Netscape Communications. As Director of Sales, John led a team that drove the company's first significant revenues, helping launch Netscape through its initial public offering. Later, John ran Netscape's Electronic Software Distribution and Strategic Channel Sales groups. Prior to Netscape, John worked at Oracle Corporation, marketing and selling large-scale enterprise database technologies. John has both an MBA and a BA from the University of California at Berkeley.


    Event Logistics


    Pillsbury Winthrop Office Silicon Valley

    2475 Hanover Street

    Palo Alto, CA 94304-1114


    6:30 - 7:00 p.m. Registration/Networking

    7:00 - 9:00 p.m. Presentation



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required