Tracy Hughes

Tracy V. Hughes, the Founder and CEO of Silicon Valley Sports Ventures, accelerates innovative uses of technology for sports leagues, teams, venues, events, media, and fans. Previously, Tracy co-founded Cisco Sports and Entertainment which grew to an annual $75M line of business for the Fortune 100 company.  For five years, Tracy led Worldwide BD and her signature projects include the new Dallas Cowboys Stadium, the new Met Life Stadium, the new Yankees Stadium, Auckland’s Eden Park, Cardiff’s Millennium Stadium and London’s Wembley Stadium. Tracy also forged strategic alliances with Sports Business Journal and Anschutz Entertainment Group (AEG). As VP of The Wilkinson Group, a San Francisco-based, experiential marketing and sponsorship agency, Tracy led Cisco’s partnership negotiations with MLB’s Oakland Athletics and launched Sponsor China for sponsorship marketing in China with noted sports agent Leigh Steinberg.

Tracy has been a Board Member of Stanford’s Buck/Cardinal Club and volunteered for BASOC 2012. While on the founding team of Atherton Venture Partners, Tracy also co-founded The Sand Hill Challenge, a modern soap-box derby for venture capitalists and tech companies.

Tracy co-founded Balance Bar (the sole American finisher in the 1998-99 singlehanded, around- the-world, yacht race ‘Around Alone‘) and during the 1992 World Cup and Olympic Games, Tracy assisted USA Volleyball’s event marketing.  Her sports business career began in sponsorship sales and marketing for Stanford Athletics - the 19-time winner of the Learfield Directors' Cup.

A lecturer at Stanford’s GSB, San Diego State University, and the University of San Francisco, Tracy has authored an industry white-paper and contributed to "Money Games: Profiting from the Convergence of Sports and Entertainment".

Tracy received a Human Biology degree from Stanford University, where she earned a scholarship to play for their top-ranked NCAA women’s volleyball team.  A California native, Tracy was born in San Diego, raised in Coronado, and now lives in Menlo Park.