Web Based Architectures: Where Things Are and Where They're Going



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    Program Overview

    Software architecture for the Web is on the march again. There is new talk about development frameworks, rich clients, and Web 2.0 and web services are finally having an impact on the bottom line (Amazon, eBay, and Technorait to name just a few). These new technologies and approaches are changing the face of the web. Traditional enterprise vendors are driving some of this change, but leading web based companies are playing a critical and equal role in defining the landscape. Join SDForum to share case studies, design patterns, best practices, and lessons learned from web designers and architects, along with insights from industry thought leaders and find out how you can get to market quicker and with more functionality.


    8:30- 9:00 Registration and Continental Breakfast

    9:00- 9:45 Keynote
    Grady Booch, (Bio), IBM Fellow and Industry Thought Leader, IBM

    10:00 – 10:45 Leveraging Functionality and Frameworks
    Moderator: David Marks, Co-Founder and CTO, Loomia
    Niall Kennedy, Community Manager, Technorati
    David Temkin, CTO, Laszlo
    James Ward, Flex Product Evangelist, Macromedia

    11:00 – 11:45 Keynote
    Adam Denning, (Bio), Senior Director of the Architecture Strategy Team, Microsoft

    12:00 – 12:30 Lunch Break

    12:30 – 1:15 Design Challenges
    Moderator: Andre Stechert,Principal Architect, Splunk
    Alok Bhanot, Director of Architecture, eBay
    Kevin Burton, Co-Founder and Lead Engineer, Rojo
    Colin Johnson, CEO, Eyetools

    1:30- 2:15 Keynote
    Pat Helland, (Bio), Senior Principal Engineer, Amazon

    2:30- 3:15 Web Architecture: Tools and Techniques
    Moderator: Bill Grosso, VP Engineering, Echopass
    Kieran Lal, Director of Development, Civicspace
    Joe Nuxoll, Senior Software Architect, Sun Microsystems
    Benoit Schillings, CTO, Openwave
    Jacob Taylor, CTO, SugarCRM

    (snacks provided throughout)

    Program Chairs:

    Bill Grosso
    Ron Lichty
    Aaron Ludtke

    Event Sponsors

    Co-hosted by

    SDForum Software Architecture & Modeling (SAM) SIG


    Speaker Bio's


    Grady Booch

    Grady is recognized internationally for his innovative work on software architecture, software engineering, and modeling. A renowned visionary, he has devoted his life's work to improving the effectiveness of software developers worldwide. Grady served as Chief Scientist of Rational Software Corporation since its founding in 1981 and continues to serve in that role within IBM. Grady is one of the original authors of the Unified Modeling Language (UML) and was also one of the original developers of several of Rational's products. Grady has served as architect and architectural mentor for numerous complex software-intensive projects around the world in just about every domain imaginable.

    Grady is the author of six best-selling books, including the UML Users Guide and the seminal Object-Oriented Analysis with Applications, and has published several hundred articles on software engineering, including papers published in the early '80s that originated the term and practice of object-oriented design.

    Grady is a member of the Association for Computing Machinery (ACM), the Institute of Electrical and Electronics Engineers (IEEE), the American Association for the Advancement of Science (AAAS), and Computer Professionals for Social Responsibility (CPSR). He is an IBM Fellow, an ACM Fellow, a World Technology Network Fellow, a Software Development Forum Visionary, and generally just a really nice and gentle fellow. Grady was a founding board member of the Agile Alliance, the Hillside Group, and the Worldwide Institute of Software Architects, and now also serves on the board of International Association of Software Architecture. He also serves on the boards of Northface University and the Iliff School of Theology.

    Grady received his bachelor of science from the United States Air Force Academy in 1977 and his master of science in electrical engineering from the University of California at Santa Barbara in 1979.

    Grady lives in Colorado. His interests include reading, traveling, singing, and playing the harp.


    Adam Denning

    Adam Denning is the Director of Microsoft's Developer and Partner Evangelism Architecture Strategy Team.

    He’s a 13-year Microsoft veteran, having started his career here as a consultant in the UK working on financial services projects. He has spent time in the Visual C++ group, the Internet Explorer team and the XML team, before working for a couple of years as one of Bill Gates’ technical assistants. In 2001, Adam took on the role of creating and leading Microsoft’s efforts to reach out to architects through technical engagement, the provision of thought leadership and a series of architect-focused events.

    Prior to Microsoft, Adam has worked in a variety of roles in the software industry, as well as in the IT departments of some large organizations. He is the author of four computer-related books and spent many years as a technical journalist for the computer press in the UK.


    Pat Helland

    Pat Helland has spent what seems like a lifetime working on transaction processing systems, database management systems, service oriented architecture, and other fancy stuff to support enterprise computing. He spent most of the 1980s as chief architect of TMF: Transaction Monitoring Facility which provided the transaction processing plumbing for Tandem's NonStop systems. In the early 1990s, he worked at HaL Computers and was the chief architect for a CC-NUMA multiprocessor. In 1994, Pat went to Microsoft and co-founded the team that implemented Microsoft Transaction Server (now COM+) and invented the notion of transactionally attributed components. Later, he started working on message oriented loosely coupled computing and served as chief architect for the SQL Service Broker feature of Microsoft SQL Server which is shipping in MS SQL 2005. SQL Service Broker offers very high performance reliable messaging deeply integrated with the database. Pat recently took his passion for scalable and highly available computing to Amazon.com which offers a fascinating opportunity to shape and influence one of the world's largest stateful applications.


    Event Logistics


    PARC-George E. Pake Auditorium
    3333 Coyote Hill Road
    Palo Alto, CA



    $25 SDForum members
    $35 Non-members
    *at the door add $10 to member and non-member prices


    Media Partner

    Pre-registration for this event is closed.
    Please register at the door.