W&V SIG: Telematics
Come hear about the business model perspective and the technology framework perspective, uniquely in business vernacular.
ONSTAR (Business Front)
The proliferation of mobile devices with location and communication capabilities continues to indicate a consumer desire for Telematics services. Proliferation of in-vehicle electronics that provide specific mobile services, e.g. navigation and hands-free cellular, also indicates a consumer willingness to integrate Telematics into their driving experience. However, the technology and services development for the Telematics market has not grown at a fast pace. The purpose of this discussion is to highlight the realities of developing vehicle-based services in terms of the business model, consumer demand and technology aspect, and, identify some of the development areas that still must be addressed before Telematics can deliver to the high expectations that were originally created by the industry.
CISCO SYSTEMS (Technology Front)
A Telematics Framework Based on Integrated Voice & Data over IP The Internet model is based on standards based open interfaces and protocols over the IP convergence layer. The Internet has seen an explosion of innovative network based solutions and services, as well as business models like outsourcing and revenue sharing. A framework based on an IP infrastructure, can enable new services, applications and business models, in the mobile wireless and Telematics space. This discussion describes such a Telematics framework, and touches on a few applications and services that it enables.
About the Presenters
Dr. Jane Macfarlane, Fmr. Dir. of Advanced Technology Planning for OnStar
Dr. Jane Macfarlane was formerly the Director of Advanced Technology Planning for OnStar. She led a Silicon Valley based research team for GM/OnStar whose primary focus was to define and develop technologies for the next generation OnStar platform.
Before joining General Motors, Dr. Macfarlane spent over 15 years in the software research and development industry with companies that include AT&T, Ernest O. Berkeley National Laboratory, Hewlett Packard Research Laboratories, Lawrence Livermore National Laboratory, Honeywell and Hughes Aircraft Company.
Dr. Macfarlane holds a Ph.D. in Mechanical Engineering from the University of Minnesota. Her research work combined artificial intelligence techniques with classical systems dynamics to provide a knowledge-based computing system that aids in the design and control of dynamic physical systems. Her publications include articles on parallel computing, combustion modeling, object-oriented software design, human genome sequencing, and high-energy physics data management. She is currently working on a stealth project with some colleagues to develop additional technology to augment the Telematics service industry.
Ram Jagadeesan, Technical Leader at Cisco Systems
Ram Jagadeesan is Technical Leader in Cisco’s Technology Center, responsible for leading the development of advanced IP-based Telematics systems.
Ram has been working at Cisco Systems for the past six years, leading VoIP, wireless and mobile networking initiatives. Prior to that he worked at DSP Group Inc., doing research and development on speech coding and telephony. He has been a speaker at industry conferences such as VON, and has filed over 20 patent applications. He earned an M.S. in Electrical Engineering from the University of California at Santa Barbara, and a B.E. in ECE from College of Engineering Guindy, Anna University, Madras, India.
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