• Software as a Service (SOLD OUT) Tuesday, March 22, 2005 - 09:00AM to 05:30PM
    Network Meeting Center
    5201 Great America Parkway
    Santa Clara, CA 95054
    Software Architecture and Platform

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Software as a Service (SOLD OUT)

REGISTRATIONPriceQuantity
$125.00
$75.00

Description

  • Entering the Mainstream

     

    Platinum Sponsors

     

    BA Venture Partners eMeta
    IBM RightNow Technologies





    Program Overview



    With investors focusing on vendors providing software as a service (SaaS), a new $100 million fund investing only in Technology Enabled Services, SaaS based companies springing up everywhere, established firms such as IBM, SAP, Siebel and others joining in, and the success of the Salesforce.com IPO, it is imperative to understand how SaaS is changing the IT landscape. SDForum’s Software as a Service Conference is a chance to learn and network with numerous industry experts, entrepreneurs, technologists and thought leaders who are taking SaaS into the mainstream.



    The conference will be a mix of panel sessions and keynote presentations. The audience will come away with practical and strategic advice on developing saas applications, driving adoption and managing a sound business model and engineering best practices, and as well, what to look for when investing time or money in SaaS solutions. Additionally, experts from key SaaS companies will discuss their differentiators, viability, and growth prospects.



    Program Chair: John Koenig, President, Riseforth

    Event Logistics

    Location

    Network Meeting Center
    5201 Great America Parkway
    Santa Clara, CA 95054

    For panel descriptions click here!

    Agenda

    8:30-9:00am Registration/Continental Breakfast

    9:00-9:50am Software as a Service: Practical Considerations

    Moderator:

    Rory O'Driscoll, Managing Director, BA Venture Partners

    Panelists:

    Tim Chou, President, Oracle On Demand (former)

    Halsey Minor, CEO, Grand Central

    Zach Nelson, CEO, NetSuite

    Steve Singh, CEO, Concur



    10:00-10:50am Keynote

    Marc Benioff, CEO, Salesforce.com



    11:00-11:50am Business and Operations Issues

    Moderator:

    Amy Konary, Program Director Software Pricing, Licensing and Delivery, IDC

    Panelists:

    Phil Fauver, CEO, Employease

    Steve Jillings, CEO, Frontbridge

    Ken Rudin, VP and GM CRM OnDemand, Siebel

    Treb Ryan, CEO and Co-Founder, OpSource



    12:00-12:45pm Lunch (provided)



    1:00-1:30pm Winning Formulas

    Moderator:

    Scott Sandell, General Partner, New Enterprise Associates

    Panelists:

    Greg Gianforte, CEO, President, Chairman and Founder, RightNow Technologies

    Subrah Iyar, Chairman and CEO, Webex

    Jeffrey Lunsford, CEO, WebSideStory

    Michael Topolovac, CEO, Arena Solutions



    1:40-2:30pm Keynote

    Gerry Mooney, VP Corporate Strategy, IBM



    2:40-3:30pm Engineering Best Practices

    Moderator: Brian Behlendorf, Founder and CTO, CollabNet

    Panelists:

    Joe Kraus, CEO and Founder, Jotspot

    Mike Myer, Vice President Product Development, RightNow Technologies

    Nagi Prabhu, VP Engineering, Intacct

    Jacob Taylor, VP Engineering, Sugar CRM



    3:40-4:30pm A Different Viewpoint: The CIO

    Moderator:

    Rita Khayat-Toubia, CIO, Proxim

    Panelists:

    Stephan Schambach, President and CEO, Demandware

    Edward Shenderovich, CEO, Quantum Art

    Axel Schultze, President and CEO, Blue Roads

    Gerhard Eschelbeck, CTO, Qualys





    4:40-5:30pm Investing in Software as a Service Companies

    Moderator:

    Michael Copeland, Business 2.0

    Panelists:

    Kevin Efrusy, General Partner, Accel Partners

    Doug Hickey, General Partner, Hummer Winblad Venture Partners

    Brian Jacobs, Managing Partner, Emergence Capital

    Jim Lussier, Partner, Norwest Venture Partners





     

    Sponsorship Opportunities

    No Sponsorship Opportunities Available



    Why Sponsor the program?

    • Exposure
    • Recognition
    • Contribution

    A sponsorship at the SDForum Software as a Service Conference will provide your company with exposure to technology community leaders, recognition by IT decision-makers, and contribution to a worthwhile educational endeavor – improving the knowledge of the technology community.

    Past programs have resulted in major deals for several of our program sponsors. One deal included a substantial contract from a Fortune 500 company.

    For more information contact Laura Merling


     

    Silver Sponsors



    BlueRoads demandware OpSource





     

    Marketing Sponsors

    ITAA Logo





     

    Registration

    Cost*Price includes continental breakfast and lunch.

    $75 SDForum Members

    $125 Non-members

    *at the door add $25 to member and non-member prices



    Pre-Registration Closes at 2:00pm, the day before the event.