SEM SIG: Innovation Games®: Creating Breakthrough Products
Through Collaborative Play
WIIFM: What’s in it for me to attend? - Incrementalism is the enemy of innovation. And yet we can become trapped in incremental thinking as our success makes it harder to take risks. Learn tools to spur innovation in your team.
Innovation Games®: Creating Breakthrough Products Through Collaborative Play
Modern product development practices, especially those that focus on innovative products and services, place great emphasis on having development teams work directly with customers. This is good news, for the foundation of innovation is a genuine understanding of your customers.
This session tackles the challenge of developing customer understanding head on by introducing you to Innovation Games® for Customer Understanding. Innovation Games® are a set of proven techniques for working with small groups of customers to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They have used by companies such as QUALCOMM, Emerson Climate Technologies, Wyse and Ticketmaster as well as by father's seeking to better understand what their daughters wanted in a new car. You’ll find that if you use them, you’ll come to understand what your customers really want. You’ll have fun doing it. Perhaps more importantly, they’ll have fun doing it.
About the Presenter
Luke Hohmann, www.enthiosys.com
Luke Hohmann, is Founder and CEO of Enthiosys, Inc., a Silicon-Valley based software product strategy and management consulting firm. Luke is the author of Journey of the Software Professional, Beyond Software Architecture, and Innovation GamesSM: Creating Breakthrough Products Through Collaborative Play, (in press). Luke graduated magna cum laude with a B.S.E. in Computer Engineering and an M.S.E in Computer Science and Engineering from the University of Michigan. A member of the ACM and IEEE, in his spare time he enjoys rough housing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife’s cooking!).
This month's Bevs and Bites Sponsor: Jeff McKenna of Agile Action is our beverage and snacks sponsor.
Southern Cross Room
3410 Hillview Avenue
Palo Alto, CA 94304
6:30pm - 7:00pm - Registration
7:00pm - 8:30pm - Presentation
$15 at the door for non-SDForum members
No charge for SDForum members
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