New! Open Source SIG: Open Source Business Models



  • Monthly Meeting of the New Open Source Software SIG



    JBossRobert Bickel: Vice President of Strategy and Corporate Development

    MySQLZack Urlocker: Vice President of Marketing

    NovellMatt Asay: Director of Linux Business Office


    Presentation Overview

    Economic incentives are one of the burning issues surrounding open source software. Investors, customers and every open source participant seek assurance that their efforts and motives will be protected and rewarded. As a result, we now see unfolding many creative approaches to monetizing open source software.

    Emerging open source software business models affect traditional commercial software vendors, integrators and service providers. No one in the software industry has gone untouched. The trend may be part an inevitable process of commoditization in the software industry, or it may be simply be a shift in the way that software is developed and consumed.

    Whatever the reason, open source business models and strategies are high on the agenda of every software company. A pattern may be appearing on models and strategies that are working and sustainable. The Open Source Software SIG launches its first meeting with a panel of executives that have demonstrated successful application of open source business models, to a level of confidence that has allowed them to be profitable, and even obtain substantial VC investments or offers. Join us for our opening event, meet the panelists, and hear what our calendar has in store for the coming months.


    About the Presenters

    Bob Bickel

    As Executive Vice President at JBoss, Inc., Bob is responsible for strategy, corporate development and partnerships. Prior to founding Bickel Advisory Services, he was the General Manager of the HP Middleware Division. Before joining HP, Bob was executive vice president of products for Bluestone Software Inc., acquired by HP in January 2001. He also spent eleven years at Digital Equipment Corporation. Bob holds a bachelor's degree in electrical engineering from Bucknell University and a master's degree in business administration in finance from Temple University. He also serves as an advisor or board member to Arjuna, Apax Partners, Baker Capital, Bristol Technologies, JBoss, Inc., Metaverse, ProductSoft, Sembleware, and Solstice Software.


    Zack Urlocker

    As vice president of marketing, Zack Urlocker oversees MySQL global corporate and product marketing. Zack is a veteran marketer, with more than 15 years' enterprise software marketing experience. Prior to joining MySQL AB, he served as vice president of marketing at M7 Corporation, where he managed M7's worldwide marketing and business development strategy. Zack was also vice president of marketing at Active Software, where he helped the company achieve a successful IPO and profitability. He continued as vice president of marketing when the company was acquired by webMethods, and was responsible for unifying enterprise and B2B integration products into an end-to-end suite. He also held executive marketing and product management positions at Borland International. Zack holds a Master's Degree in Computer Science from the University of Waterloo, Canada and a Bachelor's Degree from Concordia University, Canada.


    Matt Asay

    Matt Asay is Director of Novell’s Linux Business Office, and is responsible for charting Novell's Linux/OSS strategy. He has spent most of his professional life developing novel ways to monetize Open Source software. Asay was General Manager of embedded Linux startup Lineo's Network & Communications business. Asay founded the industry's largest conference on business models for monetizing Open Source software, called the Open Source Business Conference. Asay holds a juris doctorate from Stanford, where he worked with Larry Lessig on analyzing the GPL and other Open Source licenses and their effects on innovation.


    Event Logistics


    Belmont Conference Center

    550 Island Parkway

    Belmont, CA


    6:30 - 7:00 p.m. Registration/Networking

    7:00 - 9:00 p.m. Presentation



    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required