Int'l SIG: Mad Couch Disease Diagnosed
Shelley Taylor, Founder and CEO - Shelley Taylor and Associates
Note: Joerg Splerling - Ridgewood Capital, will now speak on April 16.
Silicon Valley World Internet Center
700 Welch Road, Suite 250
Stanford Barn (2nd floor)
Palo Alto, CA
7:00-7:15pm announcements and introductions
8:30-9:00pm networking/one-on-one discussions
$10 for non-SDForum Members
No charge for SDForum members and students with ID
Shelley Taylor will preview findings from a study, Stay Tuned, the first international study of interactive TV viewer interface. This groundbreaking study is the first user interface research to identify the source of the disturbing new viewer disease: Mad Couch Disease. The research concludes that recently launched iTV services have led to a huge outbreak in viewer vertigo, couch separation anxiety, sleepless nights, destroyed remote controls and perpetual channel surfing ? symptoms caused by poor iTV user interface design. Expect a few surprises as Taylor reveals what works and what doesn't when she examines some of the most popular iTV channels and providers in the UK, US, France and Spain. Stay Tuned presents the critical benchmarks destined to become the defining success factors of interactive TV. In this study we challenge the efforts of the service providers and channels. By revealing their shortcomings she'll propose a road map for improvements in iTV user-interface, the key to monetising content and capturing viewers.
Shelley Taylor is the founder of Shelley Taylor & Associates, an international management consulting and business publishing firm.
Shelley Taylor & Associates is a leading provider of business research to major multinational companies. With offices in London and Palo Alto, the company has an established international reputation among Global 1000 companies. Research focuses on mapping business process to the customer facing aspect of the internet and other mediums (web, iTV, pda) and is best known for its studies about retail and business to business e-commerce. Recently published studies include: Click-Here Commerce 2000 and Return to Sender (retail e-commerce and online order fulfillment) and Stay Tuned, an international study of the state of play in interactive television.
Ms. Taylor worked for ten years in the securities industry before launching Shelley Taylor & Associates. Her positions included stockbroker, portfolio manager and Director of Marketing and Sales for a housing and venture capital syndication company.
While living and working in London, Ms. Taylor taught global strategy at Warwick University's MBA program. Ms. Taylor regularly speaks at conferences around the world on e-commerce, interactive television, intellectual capital and other topics that have implications to the executive committees of major multinational companies. She has advised national and international regulators in the securities industry, stock exchanges, the OECD, FASB and many industry trade associations.