Int'l SIG: Launch Your Product in the "New Europe"



  • Come prepared, avoid the pitfalls - tips on how to launch your product in the "New Europe".


    Jim Heldman - OOTO/ComTrade USA


    Silicon Valley World Internet Center
    700 Welch Road, Suite 250
    Stanford Barn (2nd floor)
    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments
    7:00-7:15pm announcements and introductions
    7:15-8:30pm program
    8:30-9:00pm networking/one-on-one discussions


    $10 for non-SDForum Members
    No charge for SDForum members and students with ID

    Presentation Overview

    Is your company ready for the EU market? English may be the business language of a unified Europe. But establishing a presence and launching their product on the other side of the Atlantic still poses a tough challenge for American software firms. OOTO Management Partner (Palo Alto/Hannover), part of the ComTrade AG group (Web:, provides IT business transfer services that limit operational risks and cost. What does it take to make your market entry in Europe a success story from the start?

    Speaker Profile

    Jim Heldman

    Jim Heldman, OOTO's representative in the Bay Area, has thirty years of Sales and Sales Management experience with Honeywell, Amdahl and Teradata in the US as well as General Management experience with Teradata, NCR and AT&T in Europe.