EB SIG: Impacts of Recent Developments on the ASP Market





    John Pallato, Editor - Internet World
    Cary Fulbright, VP, Product Development - Salesforce.com
    Amede Hungerford, Director, Business Development - Jamcracker
    Ron Hubsher, Director, Business Development - Upshot

    Second and Mission - security locks the doors at 6; buzz the security officer from the Second Street entrance for admission to the building.)


    Thelen Reid & Priest Multipurpose Room
    101 Second Street, Second Floor
    San Francisco, CA 94105

    (Room is provided courtesy of Thelen Reid & Priest, LLP).


    6:30-7:00pm registration/networking/refreshments/pizza
    7:00-9:00pm presentation and discussion
    (Pizza and sodas are provided courtesy of Execustaff)


    $10 for non-SDForum Members
    No charge for SDForum members and students with ID

    Presentation Overview

    The Application Service Provider (ASP) market is going through significant challenges today. The changing economy, the closure of many dot-coms, and a saturation of service providers is cause for pause. Join the San Francisco E-Business SIG on June 19 and hear from Internet World Magazine, Jamcracker, Salesforce.com and Upshot talk about what changes they see in the market, and where they believe the market will go in the coming months.


    John Pallato, Editor, Internet World

    Internet World provides the trusted information, strategic vision and expert insight.s necessary for today's business leaders to make highly effective strategic, managerial and purchasing decisions as they drive their Internet initiatives and grow their businesses.

    John Pallatto has worked more than 25 years as a professional journalist, including more than 15 years in computer technology newspapers and magazines. He was one of the founding editors of Internet Computing Magazine when it launched 1996. He worked as a section editor, news reporter and feature writer at PC Week from 1984 to 1996. From 1992 to 1996, John managed PC Week's West Coast news team that covered Silicon Valley and Microsoft. John was also a first hand observer of the fast-paced eBusiness development process as a director and organizer of an internal publishing group at e-consultant Scient Corp of San Francisco from March 1999 to November 2000.

    A graduate of the University of Connecticut with a BA in English, John began his professional journalism career with the Hartford Courant where he worked as a news reporter and suburban bureau chief for nine years.

    Amede Hungerford, Director, Business Development, Jamcracker

    Jamcracker offers as-needed access to an unmatched breadth and choice of services. How? First, we test all the new web-based applications and services as they become available from a variety of partners. Then we offer only the ones that work best. We help you determine which combination of services is best suited to your needs, but it's your choice. Do you want a complete HR package with benefits administration, recruiting, and workforce management? Or do you want to start small with just remote access and the Jamcracker Service Center? It's your choice.
    Regardless, everything is integrated onto a single platform and delivered to your end users through a simple, secure solutions delivery platform that's accessible with a single sign-on from anywhere in the world: Jamcracker Central.

    Amede Hungerford is responsible for managing Jamcracker's business development team and forging relationships with new Application Service Provider partners. Amede has over 12 years of experience in sales, marketing and business development in the high-tech industry. Most recently, he was at Hewlett-Packard Company and managed their partner programs for database and data warehouse partners. He was responsible for the company's partner recruitment, account management and strategic initiatives for partners that leveraged the sale of over $2 billion in HP computer servers. Amede spent over 10 years with Hewlett-Packard in a series of key management, marketing and operations positions.

    Prior to joining Hewlett-Packard, Amede held product development and marketing positions with Intel Corporation and Exxon U.S.A.

    Amede graduated Cum Laude with an MBA from the Wharton School of Business at the University of Pennsylvania. He graduated with distinction and holds a Bachelors degree in Electrical Engineering from Duke University, where he was a member of Phi Beta Kappa.

    Cary Fulbright, Vice President, Product Development, Salesforce.com

    Founded in March 1999, salesforce.com's (www.salesforce.com) mission is to deliver traditional enterprise applications as online services. Designed for companies of any size, salesforce.com provides powerful, scalable and reliable customer relationship management (CRM) applications at a fraction of the cost of traditional enterprise software. The company's worldwide headquarters is in San Francisco with offices in Dublin, Ireland, Stockholm, Sweden and Tokyo, Japan.

    Currently salesforce.com has more than 2800 customers including Broadvision, Alamo Rent-A-Car, Adobe, Thomas Cook Global Services and Autodesk. For more information about the company, visit www.salesforce.com or call 1-800-NO-SOFTWARE.

    Cary Fulbright brings 20 years of marketing and product management success to salesforce.com.

    Fulbright has driven strategic planning, product and marketing strategy, branding, and operational execution at companies including SAP, Autodesk, and Software Publishing Corp. Most recently he was Vice President of Product Marketing at ePeople, where he drove its strategy to be the leading marketplace for IT services and support. Prior to that, Fulbright was director of product management at SAP Labs, focusing on Internet applications such as employee self service, business-to-business procurement, and customer relationship management. He served as Director of Marketing for CAD Products at Autodesk, and as product manager for Harvard Graphics at SPC. He also worked in advertising and public relations with J. Walter Thompson and Hill & Knowlton.

    Fulbright holds a BS in international politics from Georgetown University, a JD also from Georgetown, and an MBA from the University of California/Berkeley.

    Ron Hubsher, Director Business Development, Upshot

    Serious Sales Force Automation for businesses serious about sales: The UpShot online service delivers speed: real-time visibility into your sales pipeline means you forecast better, make adjustments faster-and increase revenue without increasing your overhead. Focusing on the right deals means your sales team closes business faster. Mobile access means your team always has access to real-time sales information. Because it's built for the Internet, you can get started fast-eliminating the hassles of expensive hardware, software, and consultants-and we can adapt to fit your sales process, today and in the future.

    Ron Hubsher, Director, Business Development, UpShot Corporation

    Mr. Hubsher is responsible for identifying and signing key strategic partners such Jamcracker, Microsoft, Cisco, Hewlett Packard. Ron has over 18 years of experience in sales, marketing and business development in the high-tech industry including having founded two software companies. Prior to UpShot Ron spent two years as a consultant providing strategic planning and business development of Internet products for clients. A former Management Consultant with Booz, Allen & Hamilton, Ron has worked with, and helped provide thought leadership for Fortune 500 companies on their sales, marketing, business and systems strategies.

    Ron graduated with an MBA from the Columbia University Graduate School of Business. Ron has a Bachelors of Science degree in Operations Research from Columbia University where he was elected to the Tau Beta Pi, and Omega Rho honorary societies. Additionally, Ron serves on the Board of the Internet Business Services Initiative.