Developing A Compelling Positioning Strategy

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Description





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    Program Overview

    One of the most difficult tasks associated with bringing a new product (and company) to market, yet one of the most important ones, is developing a compelling positioning strategy, the supporting value proposition and message architecture. The more competitive your market environment is, the more important it is to articulate clearly what your company/product does and why that is important, and, to which customers.



    Rosemary Remacle, strategic marketing consultant and advisor to both venture-backed and public technology companies, will lead a discussion about the importance of developing a positioning strategy and best practices associated with the process. Her pragmatic approach puts a winning positioning strategy within everyone's grasp. Come prepared to talk about category development, segmentation and competitive differentiation......all essential to creating a winning position for your company/product.





     

    Speaker

    Rosemary RemacleStrategic Marketing Consultant



    Speaker Bio:



    Rosemary has led consulting engagements focused on strategies for mainframe/workstation, PC, SW, semiconductor, communications, Internet, and e-commerce products and services for clients in the US, Europe and Asia.



    Over the years, Rosemary has consulted to management teams in large global corporations such as Hitachi, National Semiconductor, AMD, Sun Microsystems, IBM, SGI, Oracle, Toshiba and H-P. Most recently, her consulting efforts have focused on developing positioning and market entry strategies and supporting plans for venture backed companies such as Southampton Photonics, Fuego, Pharmquest, Neoforma, LightConnect, Innerwireless, BeVocal, NovusEdge, LightPointe, and Epicentric.



    Rosemary brings to her work with client companies a unique combination of relevant skills and experience including:

    • Business perspective drawn from line management experience and global business experience and understanding
    • Extensive experience developing strategies and implementation plans for new technologies, products, companies and product categories
    • A solid understanding of both global enterprises and venture backed companies in a wide range of technologies, product categories and industries
    • Established collaborative customer-based consulting methodologies tuned for the challenges faced by early stage companies participating in new markets



    Consulting services include:

    • Company business and positioning strategy and supporting message architecture
    • Facilitation of executive team strategy and program reviews
    • Market and customer segmentation
    • Market validation and sizing – qualitative and quantitative market and customer research
    • Product/Service total product planning
    • Channel strategy and implementation
    • Company and product launch strategy and planning
    • Marketing and communications program development



    Prior to becoming a strategic marketing consultant, Rosemary held a variety of executive management positions with global responsibilities at Memorex, Intel, Zilog, Regis McKenna Inc (RMI), and PriceWaterhouseCoopers.



    Rosemary has co-authored two articles, Service: a Differentiator in the 90s and Successful Strategic Alliances in Europe. She is invited regularly to speak at industry forums and participate as a guest lecturer in programs at Stanford, Pepperdine, and the University of California at Berkeley. She also teaches a class for UC Berkeley, Positioning as the Foundation for Brand. She serves on the advisory boards of venture backed startup companies and is on the Board of Directors of the Silicon Valley Association for Start-up Entrepreneurs and Casto Travel. She is a member of the Executive Advisory Boards of the Software Development Forum and Nokia’s Innovent Ventures. Rosemary joined Sevin Rosen Funds in 2000 to consult with the firm’s portfolio companies.



    Rosemary earned B.A. and B.S. degrees from Arizona State University and an M.A. from San Jose State University.





     

    Event Logistics

    Location

    SDForum

    111 West Saint John, Suite 200

    San Jose, CA 95113

    Phone: 408-494-8378

    Agenda

    11:30-12:00am Registration

    12:00-2:00pm Program





     

    Registration

    Cost*

    (Refreshments & Chips included; NOT lunch, please bring your own!)

    $15 SDForum Members

    $30 Non-members

    *at the door add $10 to member and non-member prices



    Pre-registration unavailable. Please register at the door.