Create and Deliver Surprisingly Compelling Software Demonstrations



  • Pre-registration is no longer available.
    Please register at the door.

    Presentation Overview

    "Do The Last Thing First" -- the recipe for a Great Demo!

    Here’s how to put the "Wow!" into your demos and make them effective, crisp, and compelling--engage audiences in the first six minutes of a demonstration.

    We’ll present how to capture and communicate the information you need to create successful demonstrations. Most important, we’ll show how to organize the content of your demos to ensure that you address your customers’ key business issues within the first few minutes of a demonstration--and generate a "Wow!" response that compels their interest.

    The result is crisp, highly effective demonstrations that satisfy VP’s and senior management, champions, users and all other players--and close the business.


    Peter Cohan, Principal at Second Derivative

    Community Web Site


    About the Speaker

    Peter Cohan

    Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005.

    Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry.

    Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


    Event Logistics


    8:30am – 9:00am Registration
    9:00am - 10:00am Keynote Speaker: Peter Cohan
    10:15am - 10:30am Break
    10:30am - 11:45am Keynote Speaker: Peter Cohan
    11:45am - 12:00pm Q&A Session


    111 W. Saint John, Suite 200
    San Jose, CA 95113


    $25 for SDForum members and members of co-sponsoring organizations
    $40 for non-SDForum members
    No Charge for SDForum Platinum Pass Members
    *Registration required

    Event Co-Sponsors:
    Northern California Product Development Management Association
    Silicon Valley Product Management Association

    co-sponsor members, please phone 408-414-5950 to register if you do not have the discount code.

    Pre-registration is no longer available.
    Please register at the door.