• The Consumerization of Software Wednesday, June 04, 2008 - 11:30AM to 05:00PM
    Cooley Godward Kronish
    3175 Hanover Street
    Palo Alto, CA 94304-1130
    Software Architecture and Platform

The Consumerization of Software



  • Press Releases:

    This event occurred on June 4, 2008.

    SDForum and Accel Present:
    The Consumerization of Software

    Event Partner:

    SDForum in collaberation with Accel Partners will be holding "The Consumerization of Software" a half day conference on June 4, 2008 at the offices of Cooley Godward in Palo Alto. Please join us for this exciting event!

    The cutting edge of “software” is undergoing a structural change as new business models, and new strategies for customer acquisition have supplanted the Y2K era of enterprise software models.  Centralized buying decisions driven by the CIO have given way to “democratic” or consumer-like adoption behavior within the enterprise.   Open-source software, software-as-a-service (SaaS) and other “bottom-up” rather than “top-down” models are exploiting this trend.  In this Accel-SDForum event on next generation software, you will have the opportunity to hear from next-gen leaders in the software space including executives from:  Salesforce.com, Facebook, Netsuite, Genius.com, Parature, Hyperic, Zimbra, Qliktech, Echosign, Cisco, etc.    

    Speaker Bios:

    Duke Chung,CEO, President, and Co-founder, Parature. Duke Chung co-founded Parature in 2000 with a vision to provide superior customer support software accessible via the Internet. Today, Parature’s Software-as-a-Service (SaaS) product suite supports more than 8 million registered users in hundreds of organizations, including national associations, leading educational institutions, technology companies, and other diverse industries worldwide.

    Duke is recognized as one of the top up-and-coming entrepreneurs in the Northern Virginia region. In 2002, Washington Techway magazine named Duke as one of the area’s top under-30 technology executives. Duke was also selected to the 2002 MindShare Class, an exclusive, by invitation only program for CEOs of the most promising high tech start-up companies in the Greater Washington Metropolitan region. In 2005, Duke was a contributing author to Inside the Minds: Software Leadership Strategies: CRM, Integration, ERP, & Storage Solutions CEOs Offer Best Practices & Keys to Success in the Software Industry by Aspatore Books.

    Anthony Deighton,SVP Marketing, QlikTech. Anthony Deighton is responsible for product marketing and global marketing at QlikTech.  Most recently, Anthony was the General Manager of Siebel System's Employee Relationship Management (ERM) business unit.  Anthony help found the ERM business at Siebel and it grew to over 300 customers, $20 million a year in license revenue, was recognized as Siebel's fastest-growing product line and named Product Line of the Year.

    Prior to joining Siebel, Anthony worked as a management consultant at A.T. Kearney in Chicago.
    Deighton holds a bachelor's degree from Northwestern University and an MBA with high distinction from Harvard Business School.

    Satish Dharmaraj, CEO and Co-founder, Zimbra.Prior to founding Zimbra, Satish was VP of the Messaging Product Division at Openwave Systems, responsible for the email, unified messaging,voicemail, and instant messaging product lines. Satish managed the engineering and product management teams which had over 200 people and a $45 million budget. While at Openwave, Satish's division deployed 180 million mailboxes worldwide with the largest deployments being 20 million mailboxes at JPhone and KDDI in Japan.

    Satish previously was part of the founding team at the unified messaging company Onebox, where he led engineering and network operations, and was instrumental in the sale of Onebox to Phone.com for $850 million. Prior to Onebox, Satish was at Sun Microsystems' JavaSoft Division where he was responsible for the conception, design and implementation of Java Server Pages (JSPs); in addition, he led the team that designed and implemented the Java Servlet API.

    Kevin, General Partner, Accel. Kevin came to Accel in 2003 and serves as a General Partner. His background is primarily as an entrepreneur and operating executive. He served two stints as an Entrepreneur-In-Residence at Kleiner Perkins Caufield and Byers where he started Corio, an ASP/SaaS pioneer which went public on Nasdaq and was acquired by IBM in 2005. Later he served as the first CEO of IronPlanet, an online marketplace for heavy equipment with current annual gross sales over $200M. Prior to KPCB, Kevin served as a product manager at Zip2 and a consultant at Bain & Company.

    Kevin focuses primarily on two areas for investment: consumer internet services and saas/open source software. Within consumer services, he co-led Accel’s investment in Facebook and led Accel's investments in Metacafe, Medio Systems, Mig33, Tumri, and EveryZing, Within saas/open source software, he led investments or serves on the boards of Xensource (acquired by Citrix), Genius, Hyperic, Terracotta, and Aptana. He also currently serves on the board of BBN Technologies, and is actively involved in Riverbed Technology and Transera.

    Jason Lemkin, CEO and Co-founder, EchoSign. Jason Lemkin is CEO and co-founder of EchoSign, the web's leading e-signature and signature automation service. ason Lemkin is CEO and co-founder of EchoSign. His operational experience spans the business development, sales, legal, human resource, and finance fields. Lemkin previously was an EIR at Storm Ventures and served as President, Chief Business Officer, and co-founder of NanoGram Devices, a nanotechnology pioneer that is now a subsidiary of Greatbatch, Inc. He previously served as Vice President, Corporate Development at NeoPhotonics Corporation; and as Senior Director of Corporate Development at BabyCenter.com, the leading internet company in its category and now a subsidiary of Johnson & Johnson.

    Lemkin also served as corporate counsel to leading technology companies at Venture Law Group, and as a management consultant at Pathway Ventures. He holds a B.A., Magna Cum Laude from Harvard University; a J.D., Order of the Coif, from U.C. Berkeley; and completed the Stanford Graduate School of Business’ Executive Management Program.

    Mike Maples, Managing Partner and Founder, Maples Investments. Mike Maples, Jr. is the managing partner of Maples Investments, a privately-held micro-cap fund based in Menlo Park, CA. Maples Investments offers a unique Micro-cap fundraising model that bridges the gap between initial seed money raised from traditional Angel investors and the larger investments that characterize traditional Venture Capitalists.  Mike has applied this model to investing in several disruptive companies such as digg, Twitter, Solarwinds, Kongregate, Demandforce, Weebly, Aggregate Knowledge, and YuMe Networks.

    Before becoming a full-time investor, he worked in various executive roles in product development, marketing, and corporate strategy in a variety of markets including consumer technology, small business, and the enterprise.

    Vincent P. Pangrazio is a partner in the Cooley Godward Kronish Business department. He joined the Firm in 1993 and is resident in the Palo Alto office.

    Mr. Pangrazio has a general corporate and securities law practice with an emphasis in the representation of emerging growth companies and venture capitalists.

    Mr. Pangrazio’s practice focuses on the day-to-day counseling of emerging technology companies throughout the corporate life cycle from incorporation through public offering. He assists company clients with formation and founders’ issues, financing, technology and licensing matters, employment issues, public offerings, mergers and acquisitions, and strategic relationships. Mr. Pangrazio regularly serves as counsel to a number of venture funds in their financing activities and on other matters.

     Javier Soltero, CEO and Co-founder, Hyperic. Javier Soltero is co-founder and CEO of Hyperic, the leader in multi-platform, open source IT management. Prior to co-founding Hyperic, he was chief architect at Covalent Technologies, where he led the design and implementation of multiple enterprise products, including the configuration management product for Apache and the Covalent Application Manager -- now Hyperic's flagship product Hyperic HQ. Prior to Covalent, Soltero was a senior software engineer at Backflip, where he met Hyperic co-founders Charles Lee and Doug MacEachern. At Backflip, he was actively involved in the design, implementation, and operational aspects of the site. Soltero also held senior engineering positions at Netscape, where he participated in the design development of e-commerce and Internet infrastructure suites. Over the last 10 years, Soltero has been actively involved in various open source communities as both user and contributor to projects like JBoss and Tomcat.

    Soltero is originally from San Juan, Puerto Rico and received his BS in Information Systems and Industrial Management from Carnegie Mellon University

    Richard Wong, Accel. Richard joined Accel in 2006, with a focus on mobile infrastructure and services, and the enterprise software space. Rich currently serves on the board of AdMob, the largest mobile advertising player and Parature, a leader in SaaS-based customer support. Rich also works closely with the management team of Getjar Networks, the largest mobile development community and free mobile apps download portal. Through pre-Accel associations, Rich also serves as a board advisor to Plaxo, Sana Security, and Simplicita (acquired by Sandvine).

    Prior to Accel, Rich was SVP/GM of Products at Openwave. In this capacity, Rich launched several of OPWV’s most successful new products such as the Edge security gateway (anti-abuse), integrated messaging, and location-based services. Rich was previously GM of Messaging Products, and Chief Marketing Officer from 2001 to 2003.

    Location: Cooley Godward Kronish 3175 Hanover Street, Palo Alto, CA 94304-1130

    Price: Members: $65, Non-Members: $80, Platinum Pass: $0


    Host Sponsor: 




    11:30 – 12:30pm Registration and Lunch
    12:30 – 1:00pm

    Welcome & The Consumerization Thesis  
     Kevin Efrusy, Accel; Susan Lucas-Conwell, SDForum

    1:00 – 1:45pm 

    Panel Discussion: "A View on Software from Wall St"

    Brendan Barnicle, Pacific Crest
    Charles Carmel, Cisco
    Mike Maples, Maples Investments

    Moderator:Vince Pangrazio,  Cooley Godward Kronish

    1:45 – 2:00pm 

    Fireside Chat: Brett Caine,  Citrix Online

    Moderator: Rich Wong, Accel

    2:00 – 2:45pm

    Panel Discussion: "Beating the incumbents through bottom-up tactics"

    Mike Ni,  Netsuite
    Duke Chung,  Parature
    Satish Dharmaraj, Zimbra
    Javier Soltero, Hyperic

    Moderator: Rich Wong, Accel

    2:45 – 3:10pm "Facebook in the Enterprise"
    Chamath Palihapitiya, Facebook
    3:10– 3:25pm  Break
    3:25– 4:15pm 

    Panel Discussion: "Products for the end user instead of the manager"

    Anthony Deighton, Qliktech
    Jason Lemkin, Echosign
    David Thompson,  

    Moderator: Kevin Efrusy, Accel

    4:15 – 4:45pm  Fireside Chat: Clarence So, SalesForce
    Introduced by: Rich Wong, Accel
    4:45 – 5:00pm  Wrap-Up